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Erie Insurance Group and PA DUI Association Unveil Lookin' Out
Safety Bug
ERIE, Pa., May 25 /PRNewswire-FirstCall/ -- Erie Insurance Group and the
Pennsylvania DUI Association are partnering to give teenagers a ride they won't
soon forget -- one that hopefully impacts their future decisions, prevents
risky behaviors and ultimately saves lives in Pennsylvania and nearby states.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040525/CLTU051 )
The Erie Insurance Lookin' Out Safety Bug was unveiled Monday, May 24, 2004, in
Erie, Pa., as part of an innovative program developed by the Pennsylvania DUI
Association and sponsored by Erie Insurance Group's safe teen driving program,
Lookin' Out. The custom engineered Volkswagen Beetle allows teen drivers the
real life experience of driving while impaired, without the real life risk.
Erie Insurance Group's President and Chief Executive Officer, Jeffrey A. Ludrof
knows the perilous statistics regarding teens and driving. "As an insurer we've
had the opportunity to see firsthand what can happen to inexperienced young
drivers who are distracted or make poor decisions. We created Lookin' Out to
proactively address such issues and it has been a success with nearly 20
Pennsylvania schools participating this year alone," Ludrof said. "The
addition of the Erie Insurance Lookin' Out Safety Bug to our program will
provide teens with an opportunity to gain real life experiences without the
associated risks. We all know that life's lessons are best learned through
experience. But, this lesson is one that experience can't teach without
life-altering consequences."
Pennsylvania DUI Association's Executive Director Stephan Erni looks forward to
the expansion the partnership will allow. "Through this affiliation with the
Pennsylvania DUI Association, Erie Insurance Group has enabled our organization
to broaden its educational outreach," said Erni. "They have made it possible
for us to purchase an additional Safety Bug, the Erie Insurance Lookin' Out
Safety Bug, to schedule more school visits and reach even more students."
About the Erie Insurance Lookin' Out Safety Bug
The Lookin' Out Safety Bug is a custom engineered Volkswagen Beetle that is
designed to allow its driver to experience the loss of control an individual
would realize if attempting to operate an automobile while in an impaired
state.
Licensed teenage drivers experience the ride from behind the wheel, while an
equally valuable lesson is provided to younger backseat passengers who realize
their helpless position being along for the ride in the car of an impaired
driver.
Students navigate the Lookin' Out Safety Bug through a pylon-marked course and
try to control the steering and braking as the trained mentor in the front
passenger seat alters the settings, causing the systems to lose their finesse,
and allowing the teen to catch a glimpse of how it would feel to drive under
the influence.
About Erie Insurance Group's Teen Driving Program, Lookin' Out
The Lookin' Out teen driving program was created by Erie Insurance Group to
address the number one killer of teens -- auto accidents. Lookin' Out seeks to
educate young drivers and save lives. The Lookin' Out program is different
from any other teen driving program because it uses positive peer reinforcement
through messages created by students for their friends.
Lookin' Out schools operate their program through a student committee that is
co-chaired by an Erie Insurance Agent and a faculty advisor. The high school
students and the Agent work together to design an awareness program that
addresses a variety of teen driving issues and distractions. They create a
program specifically tailored to meet the needs of their school, and their
friends. The success of Lookin' Out can be attributed to the students: the
students create the messages for their friends -- designed for teens, by teens.
Participating schools are eligible for a grant of up to $2,000 funded by Erie
Insurance Group for implementing the Lookin' Out program. Currently, nearly 20
schools from 13 different counties in Pennsylvania participated in Lookin' Out
during the 2003-2004 school year including:
* Erie County: Corry, General McLane, McDowell and Strong Vincent High
Schools, Northwest Pennsylvania Collegiate Academy
* Adams County: Bermudian Springs High School
* Cambria County: Conemaugh High School
* Carbon County: Palmerton Area High School and Portage Area High School
* Chester County: Avon Grove High School
* Cumberland County: Big Spring High School
* Fayetteville County: Laurel Highlands Senior High School
* Lancaster County: Manheim Township High School
* Luzerne County: Wyoming Area Secondary School
* Montgomery County: Sacred Heart High School and Souderton High School
* Schuylkill County: Pottsville Area High School
* Somerset County: Windber High School
* Westmoreland County: Penn Trafford High School
For more information about ERIE's Lookin' Out program, log on to
http://www.erieinsurance.com/LookinOut/index.html or call Erie Insurance at
814-870-7568.
Known for competitive rates and superior service, Erie Insurance Group is a
leading property/casualty insurer in the United States. With more than 3.7
million policies in force, Erie Insurance Group includes seven companies
operating in 11 states and the District of Columbia and is rated A+ (superior)
by A.M. Best Company. Erie Indemnity Company (NASDAQ:ERIE) is the management
company for Erie Insurance Group. Headquartered in Erie, Pa., since 1925, the
ERIE provides auto, home, business and life insurance through more than 7,300
independent agents representing nearly 1,800 agencies. Erie Insurance Group
ranks No. 368 among the FORTUNE 500 and is included in FORBES "Platinum 400"
list of America's best-managed companies. For more information and a listing of
independent agents representing The ERIE in your community, visit the company's
Web site at http://www.erieinsurance.com/
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DATASOURCE: Erie Insurance Group
CONTACT: Mark Dombrowski, Corporate Communications of Erie Insurance
Group, +1-800-458-0811, Ext. 2285, or +1-814-870-2285, or +1-814-392-8202, or
Web site: http://www.erieinsurance.com/
http://www.erieinsurance.com/LookinOut/index.html