Doubleclick (NASDAQ:DCLK)
Historical Stock Chart
From Jun 2019 to Jun 2024
![Click Here for more Doubleclick Charts. Click Here for more Doubleclick Charts.](/p.php?pid=staticchart&s=N%5EDCLK&p=8&t=15)
Aprimo Acquires DoubleClick's Enterprise Marketing Solutions
Business Unit
Purchase of SmartPath and Ensemble Increases Customer Base and Accelerates
Strategic Growth for Enterprise Marketing Management Leader; Deal Enables
DoubleClick to Sharpen Its Focus on Online Marketing
INDIANAPOLIS, June 14 /PRNewswire/ -- Aprimo, Incorporated, the global leader
in Enterprise Marketing Management (EMM), today announced its acquisition of
the enterprise marketing solutions (EMS) business unit of DoubleClick Inc.
(NASDAQ:DCLK), the leading provider of solutions for marketers, advertising
agencies and web publishers. The DoubleClick EMS business includes its
marketing software products, SmartPath and Ensemble.
With this announcement, Aprimo extends its leading position as the number one
supplier of Marketing Resource Management (MRM) software, and strengthens its
standing as a top-tier supplier of high-volume business-to-consumer and
business-to-business campaign management software. Aprimo's flagship product,
Aprimo Marketing(TM), was recently positioned in the "Leader" quadrant of
Gartner's MRM Magic Quadrant report.
This acquisition increases Aprimo's customer base by 70, strengthens its
presence in strategic industry verticals such as pharmaceuticals/life sciences,
retail, and telecommunications, and complements its leadership position in the
financial services, technology, media/entertainment and manufacturing sectors.
"Aprimo's acquisition of the DoubleClick EMS business makes perfect sense,"
said Bill Godfrey, president and CEO of Aprimo. "Folding these brands into the
Aprimo Marketing portfolio consolidates our leadership position in the industry
and immediately benefits customers and partners who want a financially strong
and visionary provider of a fully integrated marketing software platform."
In addition to SmartPath and Ensemble customers gaining access to Aprimo's
highly regarded global product support, deployment and hosting capabilities,
all customers will benefit from the influx of intellectual property and
technology that Aprimo will obtain as a result of this transaction. Aprimo is
committed to supporting DoubleClick's existing EMS customers, and the two
companies will partner to support Data Management and DARTmail customers that
are also EMS customers, including the planned integration of the products.
"The acquisition of the EMS business unit by Aprimo provides SmartPath and
Ensemble customers a definitive roadmap for the future with the leading EMM
provider," said David Rosenblatt, president of DoubleClick. "Although
DoubleClick believes there is enormous potential for the EMS business, this
deal gives us the opportunity to return to our roots by focusing our entire
technology business on online marketing, and it ensures our EMS customers will
benefit from the corresponding focus that Aprimo has on Enterprise Marketing
Management."
DoubleClick recently announced that it signed a definitive agreement to be
acquired by an affiliate of the private equity firms of Hellman and Friedman
LLC and JMI Equity. The sale of the EMS business unit is separate from that
transaction, which is expected to be completed in the third quarter of 2005.
Aprimo corporate headquarters will remain in Indianapolis. With the
acquisition, the company will increase its global workforce to 175 employees.
International headquarters will remain in the U.K.
For more information on Aprimo Marketing, the company's signature suite of
Web-based software products that automate, streamline and improve the way that
marketing organizations operate, contact Aprimo at 1-877-8APRIMO or via email
at .
About Aprimo
Aprimo, Incorporated is the leading provider of software and services that
enable marketers to manage the business of marketing-achieving excellence in
execution, gaining managerial visibility and control across the extended
marketing organization and creating more demand for products and services.
Aprimo is delivering value to many industry-leading companies in a variety of
industries, including Bank of America, Alticor, Delta Faucet, Ernst & Young,
Merrill Lynch and Pfizer. Aprimo is headquartered in Indianapolis, and has
offices throughout North America and in London. Visit http://www.aprimo.com/
for more information. Aprimo is a registered trademark of Aprimo, Incorporated.
All other trademarks and registered trademarks are the properties of their
respective owners.
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for marketers, advertising
agencies and web publishers to plan, execute and analyze their marketing
programs. DoubleClick's online advertising, email marketing and database
marketing solutions help clients yield the highest return on their marketing
dollar. In addition, the company's marketing analytics solutions help clients
measure performance within and across channels. DoubleClick Inc. has global
headquarters in New York City and maintains 22 offices around the world.
DATASOURCE: Aprimo, Incorporated
CONTACT: Richard Cunningham of Aprimo, Incorporated,
, or Charlotte Walker of Ruder-Finn,
, or Dave Frankland of DoubleClick Inc.,
Web site: http://www.aprimo.com/