We could not find any results for:
Make sure your spelling is correct or try broadening your search.
Name | Symbol | Market | Type |
---|---|---|---|
Criteo SA | NASDAQ:CRTO | NASDAQ | Depository Receipt |
Price Change | % Change | Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.70 | -1.64% | 42.00 | 41.60 | 42.42 | 42.93 | 41.91 | 42.62 | 584,596 | 23:44:09 |
NEW YORK, Dec. 7, 2016 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced Kinetic Design, its patent-pending ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client's brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns.
Kinetic Design offers a virtually unlimited range of personalization with the ability to generate over 17 trillion visual design variations. This enhanced creative capability is offered in addition to Criteo's robust product recommendation feature, which ensures ad content is also tailored to each consumer's real-time shopping interest. Marketers are now able to manage their message and brand experience across the entire digital experience. Kinetic Design delivers both brand-inspired design and unmatched ad performance by building each impression around the consumer. In a test of 44 billion impressions conducted by Criteo, Kinetic Design's advanced capabilities increased advertising engagement and boosted sales by up to 15 percent.
"Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation," said Patrick Wyatt, Senior Vice President, Product Management at Criteo. "The combination of exceptional content and granular personalization with new branding and design capabilities will allow marketers to execute impeccable campaigns."
Unlike many competitors who rely on broad segmentation and historical A/B testing, which can result in outdated approximations, Criteo uses real-time insights to personalize every impression for each individual consumer in a session. With this launch, Kinetic Design is now available to all 13,000 Criteo clients worldwide.
"Criteo's creative technology, Kinetic Design, delivers our on-brand campaign messages while personalizing every ad-creative for every consumer wherever they are, creating a positive experience with our brand across every device," said Carla Greco, Marketing Executive, Made.com.
Kinetic Design is based on a foundation of three core components:
Kinetic Design closes the marketing gap between function and design. With the ability to deliver both highly personalized and effective ads while maintaining a consistent brand image, marketers will see a real impact in click-through rates, sales and bottom line goals. To learn more visit http://www.criteo.com/products/kinetic-design/.
About Criteo
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,200 employees in 30 offices across the Americas, EMEA and Asia-Pacific, serving 13,000 advertisers worldwide and with direct relationships with 17,500 publishers. For more information, please visit www.criteo.com.
Media Contact:
Kenya Hayes
k.hayes@criteo.com
(703) 589-7595
Photo - http://photos.prnewswire.com/prnh/20161206/446301-INFO
Logo - http://photos.prnewswire.com/prnh/20160216/333808LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/criteo-introduces-new-creative-technology-to-deliver-optimal-ad-personalization-and-consistent-branding-300374035.html
SOURCE Criteo
Copyright 2016 PR Newswire
1 Year Criteo Chart |
1 Month Criteo Chart |
It looks like you are not logged in. Click the button below to log in and keep track of your recent history.
Support: +44 (0) 203 8794 460 | support@advfn.com
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions