City National Bank Offers Two New Checking Options

Providing services to "community heroes" as well as those who are underserved 


CHARLESTON, W.Va., August 4  /PRNewswire-FirstCall/ -- City Holding Company, "the Company" (NASDAQ:CHCO), a $2.5 billion bank holding company headquartered in Charleston, recently launched two new checking accounts designed to meet the needs of special niche markets. Community Hero checking honors all current and retired military personnel, firefighters, police officers, medical personnel and teachers by providing special account benefits. Bounce Back Checking is for individuals who have had past challenges managing their accounts - and therefore have been denied the opportunity to open a checking account - and are looking for a fresh start.

"We are excited to expand our checking options and offer these innovative products," said Craig Stilwell, Executive Vice President - Retail. "It's important that the bank be in tune with the needs of the community. Response to these new accounts tells us we are meeting community needs."

Through an interest-bearing Community Hero checking account, veterans and others who serve our community benefit from superior account features. Unlike most interest-bearing accounts, Community Hero has no minimum balance requirements and no monthly service fee. And since travel is common for many of these individuals, this account also offers the valuable benefit of free non-City ATM transactions.  Specially designed checks feature a Community Hero logo to recognize their standing in our communities. In addition, City makes a financial contribution to a related nonprofit organization in each account holder's honor.

Bounce Back checking gives individuals who haven't been able to open a checking account, due to past checking history, the opportunity to re- establish their financial status. City works with these customers to help them demonstrate sound banking practices, with the goal of moving them to a traditional checking account.

"Banks across the country place people on ChexSystems(TM) if they mismanage their checking account. Many banks won't allow individuals on the ChexSystems list to open an account at their institution," said Tim Quinlan, Senior Vice President - Retail Banking. "Bounce Back checking at City National Bank gives these individuals a second chance."

City Holding Company is the parent company of City National Bank. The Bank's 67 branch locations across West Virginia, Eastern Kentucky and Southern Ohio provide full-service banking to retail and commercial customers.

This news release contains certain forward-looking statements that are included pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  Such information involves risks and uncertainties that could result in the Company's actual results differing from those projected in the forward-looking statements. Important factors that could cause actual results to differ materially from those discussed in such forward-looking statements include, but are not limited to, (1) the Company may incur additional loan loss provision due to negative credit quality trends in the future that may lead to a deterioration of asset quality; (2) the Company may not continue to experience significant recoveries of previously charged-off loans and the Company may incur increased charge-offs in the future; (3) the Company may experience increases in the default rates on previously securitized loans that would result in impairment losses, (4) the Company could have adverse legal actions of a material nature, (5) the Company may face competitive loss of customers, (6) the Company may be unable to manage its expense levels, (7) the Company may have difficulty retaining key employees, (8) changes in the interest rate environment may have results on the Company's operations materially different from those anticipated by the Company's market risk management functions, (9) changes in general economic conditions and increased competition could adversely affect the Company's operating results, (10) changes in other regulations and government policies affecting bank holding companies and their subsidiaries, including changes in monetary policies, could negatively impact the Company's operating results, and (11) the Company may experience difficulties growing loan and deposit balances.  Forward-looking statements made herein reflect management's expectations as of the date such statements are made. Such information is provided to assist stockholders and potential investors in understanding current and anticipated financial operations of the Company and is included pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances that arise after the date such statements are made. 

DATASOURCE: City Holding Company



CONTACT: Craig Stilwell, Executive Vice President of City Holding

Company, [phone]



Web site:  http://www.cityholding.com/ 

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