Central Garden and Pet (NASDAQ:CENT)
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Central Garden & Pet Company (NASDAQ:CENT) today
announced that two of its industry-leading subsidiaries -- T.F.H.
Publications, Inc., and Kaytee -- have entered into strategic product
partnership agreements with Discovery Licensing to create Animal
Planet-branded products. Animal Planet is the only television network
dedicated exclusively to the connection between humans and animals.
T.F.H. Publications, Inc., a pioneer and the leader in pet
publishing for more than 50 years, has entered into a publishing
agreement with Discovery Licensing to create and distribute an
original series of informative pet care books in North America,
beginning in the fall, 2006. The new series, tentatively titled Animal
Planet Pet Care Library, will be co-branded, and will reflect the
family-friendly, informative content and style that have become
hallmarks for Animal Planet viewers and T.F.H. readers.
Kaytee -- an industry leader and manufacturer of high quality,
innovative foods and specialty products for pet birds, wild birds and
small companion animals -- together with Discovery Licensing, will
create a new product line to include food and treats for pet birds and
small pet animals (e.g., rabbits, hamsters, gerbils, ferrets). Toys
and accessories for birds, small animals and aquatics are to be
included under the new agreement, which calls for the creation of more
than 70 new products.
"These partnerships bring together high-quality products with
recognized brands that consumers know and trust," commented Jim Heim,
President of Pet Products Division of Central Garden & Pet. "With its
reach of more than 88 million households in the U.S., Animal Planet is
an ideal partner for creating, and co-branding, exciting and
innovative products that will further enhance the way humans and
animals experience the world together. We're extremely pleased about
these strategic new partnerships."
Discovery Commerce:
Discovery Commerce is the retail and licensing arm of Discovery
Communications, Inc. Discovery Commerce offerings extend the Discovery
experience to a worldwide audience through a broad array of
entertaining and informative products and services. Discovery's retail
channels include a nation-wide chain of Discovery Channel Stores, a
seasonal Discovery Channel Store catalog, robust online shopping
(discoverystore.com) and direct-to-consumer businesses, and strategic
third-party retail and merchandising partnerships. Discovery Global
Licensing translates network brands into a wide variety of innovative
product lines that are sold through well-known, third-party retailers
in both domestic and international markets. These offerings reflect
Discovery's core programming genres of science and technology, health,
nature, history, travel and exploration. Discovery-branded consumer
products are available in 97 countries and 28 languages.
Central Garden & Pet Company:
Central Garden & Pet Company is a leading innovator, marketer and
producer of quality branded products for the pet and lawn and garden
supplies markets. Our pet products include pet bird and small animal
food, aquarium products, flea, tick, mosquito and other pest control
products, edible bones, cages, carriers, pet books, and other dog,
cat, reptile and small animal products. These products are sold under
a number of brand names, including Kaytee, SuperPet, All-Glass
Aquarium, Oceanic, Kent Marine, Energy Savers Unlimited, Zodiac,
Pre-Strike, Altosid, Nylabone, TFH, Four Paws, Interpet, Breeder's
Choice and Farnam. Our lawn and garden products include grass seed,
wild bird food, weed and insect control products, and decorative
outdoor patio products. These products are sold under a number of
brand names, including Pennington, Norcal Pottery, New England
Pottery, GKI/Bethlehem Lighting, Lilly Miller, Matthews Four Seasons,
Cedar Works, AMDRO, Grant's, Sevin and Over'n Out. For additional
information on Central Garden & Pet, including access to the Company's
SEC filings, please visit the Company's website at
http://www.central.com/.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: The statements contained in this release which are
not historical facts, including future earnings guidance, are
forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from those set
forth in or implied by forward-looking statements. These risks are
described in the Company's Securities and Exchange Commission filings.
Central undertakes no obligation to publicly update these
forward-looking statements to reflect new information, subsequent
events or otherwise.