Central Garden and Pet (NASDAQ:CENT)
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Central Garden & Pet Company (Nasdaq:CENT), a leading
innovator, marketer and producer of quality branded products for the
pet and garden supply markets has signed on as the "Top Dog" sponsor
of this year's My Dog Loves Central Park Country Fair on Saturday,
October 1st. The deal is the latest as part of an overall consumer
marketing and brand building initiative that began earlier this year
for the company.
Organized by the Central Park Conservancy and Central Park Paws,
the 4th annual event invites New York's two-footed and four-footed
residents to come and enjoy a day of socialization, information,
interaction and most importantly celebration of Central Park and its
commitment to providing a dog-friendly environment within this world
famous landmark in America's largest city.
Central Garden & Pet brands TFH/Nylabone and Four Paws will be on
site in Central Park distributing samples, interacting with consumers
and promoting responsible pet ownership. Also on hand will be
Dogs4Diabetics, a non-profit organization Central Garden & Pet works
closely with that provides specially trained companion dogs for those
with diabetes. Dogs4Diabetics trains dogs to detect hypoglycemia in
Type I diabetics.
"Central Garden & Pet and Central Park Paws share a common ideal
of responsible pet ownership and the belief that dogs and other pets
add immeasurable quality to our lives," said Jim Heim, President, Pet
Division of Central Garden & Pet. "We are excited to work together
with the 'My Dog Loves Central Park Country Fair' to promote these
messages and showcase our brands and products in a fun and relevant
way."
"The Central Park Conservancy relies on the support of companies
such as Central Garden & Pet to help us in our efforts to celebrate
the common use of man and canine in Central Park. As a market leader
in dog products, they add an immense value to this event and we look
forward to working with them in the future," said Jennifer Pucci,
Communications Director of the Central Park Conservancy.
About Central Garden & Pet Company
Central Garden & Pet Company is a leading innovator, marketer and
producer of quality branded products for the pet and lawn and garden
supplies markets. Our pet products include pet bird and small animal
food, aquarium products, flea, tick, mosquito and other pest control
products, edible bones, cages, carriers, pet books, and other dog,
cat, reptile and small animal products. These products are sold under
a number of brand names, including Kaytee, Super Pet, All-Glass
Aquarium, Oceanic, Kent Marine, Energy Savers Unlimited, Zodiac,
Pre-Strike, Altosid, Nylabone, TFH, Four Paws and Interpet. Our lawn
and garden products include grass seed, wild bird food, weed and
insect control products, decorative outdoor patio products and ant
control products. These products are sold under a number of brand
names, including Pennington, Norcal Pottery, New England Pottery,
GKI/Bethlehem Lighting, Lilly Miller, Matthews Four Seasons, Cedar
Works, AMDRO, Grant's, Sevin and Over'n Out. For additional
information on Central Garden & Pet, including access to the Company's
SEC filings, please visit the Company's website at
http://www.centralgardenandpet.com/.
About Central Park Conservancy and Central Park Paws
Central Park PAWS is an organization of dog owners who use Central
Park. Its steering committee -- an advisory group to the Central Park
Conservancy -- is made up of dog owners representing varied areas of
the Park as well as representatives from the Central Park Conservancy
and the New York City Department of Parks and Recreation.
www.centralparknyc.org
www.centralparkpaws.org