Adams™ Pet Care Products Honored With Unprecedented Back-To-Back Product Of The Year Awards

WALNUT CREEK, Calif., Feb. 12, 2014 /PRNewswire/ -- Product of the Year USA, the nation's largest consumer-driven packaged goods competition, has announced Adams^TM  Flea and Tick Home Spray as a 2014 winner after review of more than 45,000 votes from everyday shoppers across the country. After a win in 2013 for the Adams^TM Smart Shield^® Applicator, Adams^TM, a Central Garden & Pet Company brand, is the first brand in the U.S. history of Product of the Year to receive this prestigious honor two years in a row in the competitive pet care category.

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"Central Garden & Pet is honored by this highly-respected recognition of our commitment to quality and continuous product innovation," said Steve LeVeau, Director of Marketing for Animal Health. "Knowing that consumers are looking for smarter pet care solutions, we focus on delivering the best at-home protection against flea and ticks and are excited that Adams^TM  Flea and Tick Home Spray stands out among the competition. The back-to-back national wins from Product of the Year inspire us to continue developing products that families across the country can easily use to protect their family, pets and homes."

Adams^TM Flea and Tick Home Spray starts killing labeled pests in just five minutes and creates an effective defense against fleas, ticks, bed bugs, cockroaches, ants, spiders, mosquitoes and many other insects. The unique combination of ingredients disrupts the flea life cycle, killing flea eggs and larvae before they become biting, breeding adults. Available in a convenient, easy-to-use non-aerosol spray, it reaches bugs hidden in carpets, rugs, upholstery and pet bedding.

"Two consecutive wins for the Adams^TM brand represents a strong, clear vote of consumer confidence in the pet care category," said Mike Nolan, Global CEO of Product of the Year. "The Product of the Year seal on Adams^TM Flea and Tick Home Spray and Adams^TM  Smart Shield^® Applicator signals quality and innovation that instantly gives shoppers peace of mind and the opportunity to make the smarter choice at check-out."

For information about Adams™ complete line of smarter pet care products, visit www.adamspetcare.com.

About Adams^TM
Adams^TM products take a smarter approach to pet care and make protecting your family, pet, home, and yard easier and more effective. The Adams™ line of products, which has been sold by veterinarians for more than 30 years, includes topical products, shampoos, collars and sprays for your home, yard, dogs, puppies, cats and kittens and is available almost everywhere pet products are sold. For a complete product list and more information, visit www.adamspetcare.com.

About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the brand PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio products and the brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the brands OCEANIC SYSTEMS®, AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH™, NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the brands FARNAM®, BRONCO® and SUPER MASK®. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 3,300 employees, primarily in North America. For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, please visit the Company's website at www.central.com.

About Product of the Year (POY)
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 26 years ago in France, POY currently operates in 39 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of over 45,000 consumers, the distinct red POY logo serves as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.

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Media Contact: Vickie Fite [e-mail] 310.461.0383

 

 

SOURCE Central Garden & Pet

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