The Cheesecake Factory Offers Any Slice for Half Price on July 29 and 30 in Celebration of National Cheesecake Day

New Chocolate Hazelnut Crunch Cheesecake Debuts on July 29

The Cheesecake Factory® will celebrate National Cheesecake Day in a big way on July 29 and 30 by offering dine-in guests any slice of its more than 30 legendary flavors of cheesecake for half price at any of its 189 restaurants nationwide.* To make the holiday even sweeter, The Cheesecake Factory will also debut its newest creation – Chocolate Hazelnut Crunch Cheesecake topped with hazelnut crunch and Nutella® on a blonde brownie crust. The new cheesecake will be available beginning Friday, July 29.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160706005212/en/

The Cheesecake Factory's newest creation – Chocolate Hazelnut Crunch Cheesecake topped with hazelnut crunch and Nutella® on a blonde brownie crust. (Photo: Business Wire)

“National Cheesecake Day has become an annual tradition for us at The Cheesecake Factory, and we know our guests look forward to it every year,” said David Overton, Founder and CEO of The Cheesecake Factory Incorporated. “In addition to offering our dine-in guests any slice for half price, we are very pleased to celebrate by introducing our new Chocolate Hazelnut Crunch Cheesecake.”

*One slice of cheesecake per dine-in guest. Must be present. Offer valid at restaurants in the U.S.A. and Puerto Rico.

Nutella® is a registered trademark of Ferrero S.p.A. All rights reserved.

For more information about The Cheesecake Factory®, please visit www.TheCheesecakeFactory.comFan us on Facebook at www.facebook.com/TheCheesecakeFactoryFollow us on Twitter at www.twitter.com/cheesecakeFollow us on Instagram at www.instagram.com/cheesecakefactory

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, owns and operates 202 full-service, casual dining restaurants throughout the U.S.A. and Puerto Rico, including 189 restaurants under The Cheesecake Factory® mark; 12 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, 12 The Cheesecake Factory® restaurants operate under licensing agreements. The Company’s bakery division operates two bakery production facilities, in Calabasas Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and other baked products for its restaurants, international licensees and third-party bakery customers. In 2016, the Company was named to the FORTUNE Magazine “100 Best Companies to Work For®” list for the third consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of Time Inc. and are used under license. From FORTUNE Magazine, March 15, 2015 ©2015 Time Inc. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated

View source version on businesswire.com: http://www.businesswire.com/news/home/20160706005212/en/

Murphy O’Brien Public RelationsLisa Goldstein / Stephanie Senter / Jenny Loeb / Angela Ibarra / Christena [e-mail]