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Speed, time-to-market and time-to-decision are among the most critical competitive differentiators to compete and win in the application economy
The results of a global study – The Battle for Competitive Advantage in the App Economy – commissioned by CA Technologies (NASDAQ:CA) reveal the need for speed in the application economy. As companies transform into software-driven enterprises, bringing high-quality applications to market faster becomes one of the most critical differentiators. Forty-three percent of those surveyed believe that becoming a software-driven enterprise is a critical driver of competitive advantage today, rising to 78 percent in three years.
Increased agility and faster time to market top the list of competitive strategies for companies in the application economy; and, according to respondents who have already begun adopting more advanced software strategies, this transformation is having significant impact on their time to decision: 45 percent claim this today, and 61 percent expect it to be the case in the next three years.
Conducted by Oxford Economics, the study surveyed senior business and technology executives around the globe about application strategy and its impact on business outcomes. The results clearly show that companies are adapting to the application economy at a rapid and accelerating pace, and are rethinking competitive advantage and differentiation in the process.
According to the study, becoming a more software-driven business also has a positive impact on market share (47 percent), the development of new products and services (42 percent), and financial performance (36 percent)—all trends that respondents see accelerating. Additional key findings include:
“It’s no longer enough for companies to have superior products or services. Today, success depends upon delivering a superior customer experience,” said Otto Berkes, Chief Technology Officer, CA Technologies. “As companies undergo digital transformation, they must focus on the customer experience since it will be a key differentiator in today's application economy.”
Despite significant transformation of companies into software-driven enterprises, results from this survey indicate that the biggest changes are still ahead of us. Based on key insights from the data and interviews with respondents, the following seven points represent rules of engagement that companies should follow as they seek competitive advantage:
Survey Methodology
In March 2015, Oxford Economics and CA Technologies surveyed 200 senior business and IT executives with knowledge of and responsibility for their company’s advanced software strategies. The respondents came from the Americas (56 percent), Europe (29 percent) and Asia (15 percent), and included industries ranging from manufacturing and professional services to retail, consumer products, financial services, energy, and healthcare. Click here to download the whitepaper and learn more about the research.
About Oxford Economics
Oxford Economics is a global leader in thought leadership, forecasting, and quantitative analysis, serving more than 850 international corporations, financial institutions, governmental organizations, and universities worldwide. Founded in 1981 as a joint venture with Oxford University, Oxford Economics is now a leading independent economic consultancy. Headquartered in Oxford, with offices around the world, it employs more than 150 people, including over 100 economists, and a network of 500 contributing researchers. Learn more at oxfordeconomics.com.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.
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Legal Notices
Copyright © 2015 CA, Inc. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150611005026/en/
Press:CA TechnologiesRamya Kumaraswamy, +1-508-628-8684Ramya.Kumaraswamy@ca.com
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