Leading Novelty Retailer Extends Strategy to Power Online Growth with HawkSearch

Bridgeline Digital, Inc. (NASDAQ: BLIN), a leading innovator in cloud-based marketing technology software, today announced that one of the nation's largest online novelty retailers has renewed its commitment to Bridgeline's AI-powered search solution, HawkSearch.

The leading retailer will extend their long-term license agreement with HawkSearch for another 12 months, a significant engagement worth nearly $240k in Annual Recurring Revenue (ARR). With this multi-site license agreement the retailer will continue to power the product discovery experience across enterprise of multiple branded sites by leveraging HawkSearch's intelligent site search capabilities and AI-driven product recommendationsto continue to scale its online presence, drive conversions and revenue growth.

With a catalog of over 60,000 unique products, the company is one of the nation's largest direct retailers of novelty items and fundraising products.

HawkSearch has a proven history of powering growth for online retail customers such as Wrigley Sports, Sweetwater Sound, and Powell's Books Inc. HawkSearch drives ecommerce for B2C customers with personalized online shopping and search experiences, dynamic filters, and predictive recommendations based on user behavior.

"Our continued partnership with this leading retailer highlights their commitment to harnessing BLIN's capabilities to continue to fuel their digital growth," said Ari Kahn, CEO of Bridgeline Digital.

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

For more information, visit www.bridgeline.com.

Contact:

Danielle Erwin

SVP of Marketing

Bridgeline Digital

[e-mail]