Applied DNA Sciences (NASDAQ:APDN)
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Applied DNA Sciences Collaborates With Advanced Coding Systems to
Produce DNA-Embedded Microwires
LOS ANGELES, June 27 /PRNewswire-FirstCall/ -- Applied DNA Sciences, Inc.
(OTC:APDN) (BULLETIN BOARD: APDN) , a botanical DNA security solutions company
focused on brand protection and supply chain management to detect and deter
counterfeiting and product diversion, announced today that the Company has
signed a memorandum of agreement with Advanced Coding Systems, Ltd., (ACS), the
world's only producer of continuous Glass-Coated Amorphous MicroWires used in
products for coding, sensing, authentication, and track and trace.
The memorandum of agreement calls for Applied DNA Sciences and ACS to develop
new security products that marry Applied DNA Sciences' proprietary botanical
DNA security technology with ACS-Advanced Coding Systems patented technology.
ACS will exclusively manufacture the new MicroWire products embedded with DNA
and Applied DNA Sciences will exclusively market the new products worldwide.
The collaboration is to develop a new scientific capability in the security
technology industry, viz, a DNA-embedded Digital Magnetic Identification Device
(DNA-DMID). The DNA-DMID will be a contactless nano-technology with a reader
capable of identifying a unique magnetic signature embedded into labels, tags
and products. The reader has the ability to read directly through the walls of
cartons and containers and identify the contents inside. The MicroWire
products emanate unique magnetic signatures, enabling instant identification by
hand-held or production line contactless readers. The DNA-embedded MicroWires
can be integrated into product packaging, cartons, paper, tags, clothing,
passports, security documents, works of art and virtually any product requiring
identification.
The combined technology will provide corporations and governments unique
security solutions that currently do not exist in the security marketplace in
terms of efficiency and low cost. The incorporation of DNA encryption into the
MicroWire Technology provides forensic security for brand owners.
ACS' leadership in product authentication and track and trace is the result of
a seven year multi-million dollar investment in the development of amorphous
MicroWire Technology and contactless readers. The new Technology enables covert
brand protection, anti-diversion and electronic article surveillance. ACS is in
the final stages of completing a market test with a multi-national packaging
corporation in Europe.
Peter Brocklesby, President of Applied DNA stated, "We believe the combination
of DNA security with its forensic authentication capability and Amorphous
Glass-Coated MicroWires, with their ability to transparently verify, track and
trace products, will represent a breakthrough in security technology. DNA-DMID
Technology will allow Customs inspectors and brand security officers to
interrogate a product directly through containers, or on-shelf. The ability to
validate the authenticity of products without the need to open boxes, cartons
and shipping containers speeds up the authentication process and allows the
inspection of a greater volume of materials. As a result, policing against
counterfeiting becomes more efficient."
Yoav Dvir, Chief Executive Officer of ACS, said, "We are pleased to work with
Applied DNA Sciences to incorporate the advantages of DNA into our
sophisticated Amorphous MicroWire products. DNA-DMID will provide an instant,
low cost security technology for the global anti-counterfeit and brand
protection market. Our existing product lines AuthtiFiber (TM) authentication
and DataFiber (TM) track and trace products will now be enhanced by the
forensic qualities provided by Applied DNA Sciences."
The new DNA-Amorphous MicroWire products will provide public and private sector
clients with covert authentication and track and trace information in
non-line-of-sight applications, and provide the capability to instantly read
through product packaging and shipping materials and containers. Hand-held or
online readers are used to detect and register a read-only code, which cannot
be erased or forged.
These newly developed products will provide covert coding-based solutions for a
wide range of industries, including: homeland security, pharmaceutical, beauty
products, luxury goods, automotive and fine art/collectibles.
ABOUT APPLIED DNA SCIENCES, INC.
Applied DNA Sciences, Inc. provides proprietary DNA-embedded security
solutions, using plant DNA, to verify authenticity and protect corporate and
government agencies from counterfeiting, fraud, piracy, product diversion,
identity theft and unauthorized intrusion into physical plant and databases.
Applied DNA Sciences, Inc., 9229 West Sunset Boulevard Los Angeles, CA 90069;
Tel: +1-310-860-1362; Fax: +1-310-860-1303, http://www.adnas.com/.
ABOUT ACS -- ADVANCED CODING SYSTEMS, LTD.
Founded in 1999, ACS(TM) focuses on developing and processing technologies
related to embedding amorphous magnetic materials for use in a variety of
commercial applications. ACS(TM) shareholders include The AMT Group and the
multinational technology group Elron Electronic Industries Ltd (NASDAQ:ELRN);
AMT Ltd., a worldwide leader in the Cables & Wires Industry; and Israel's
leading label printer, Pitkit Printing Enterprises Ltd (TASE:PITK). ACS(TM) is
headquartered in Israel (http://www.acs-coding.com/)
FORWARD LOOKING STATEMENT
Except for historical information contained herein, the matters set forth in
this press release, such as statements relating to the Company's ability to
drive technological developments and the acceptance and timing of product
introductions, are forward-looking statements that are subject to risks and
uncertainties, including timely development and acceptance of new products, the
impact of competitive products and pricing, the timely development and release
of products by suppliers, and other risks detailed in the Company's periodic
filings as filed with the SEC.
DATASOURCE: Applied DNA Sciences, Inc.
CONTACT: Adrian Butash, Executive Vice President of Applied DNA,
+1-310-860-1362, ; or Tim Clemensen, +1-212-843-9337,
, or Jennifer Gould, +1-212-843-8037,
, both of Rubenstein Public Relations for Applied DNA
Sciences, Inc.
Web site: http://www.adnas.com/