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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Advantage Solutions Inc | NASDAQ:ADV | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 3.67 | 3.70 | 5.68 | 2 | 13:09:35 |
During a period marked by rising prices, 41% of shoppers say inflation will alter their candy spending this year, according to the survey, which was conducted between September 5-7, 2023. Advantage Solutions’ research also reveals that among that 41%, half expect to spend the same amount but buy less candy due to higher prices and about three in 10 anticipate spending less and buying less candy. One in six say they plan to pay more to account for higher prices.
“The effect of surging prices and persistent inflation on Halloween shopper spending is undeniable,” said Andy Keenan, executive vice president, retail services for Advantage Solutions. “While most Americans still plan to celebrate Halloween this year by dressing up and trick-or-treating, a significant number of shoppers indicate that rising prices will curb the amount of money they spend on candy, costumes and decorations.”
Among the survey’s other findings:
“Nine in 10 grocery shoppers will buy Halloween candy and nearly three-fourths of them will walk into stores during the last two weeks of October looking for their favorite treats at a perceived value,” added Keenan. “Keeping these products on the shelf and in displays couldn’t be more critical for both candy brands and retailers, especially during the run-up to Halloween when shoppers are most active.”
The complete findings can be viewed here.
About Advantage SolutionsAdvantage Solutions is a leading provider of outsourced sales and marketing solutions to consumer goods companies and retailers. Our data- and technology-driven services — which include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media and others — help brands and retailers of all sizes get products into the hands of consumers, wherever they shop. As a trusted partner and problem solver, we help our clients sell more while spending less. Headquartered in Irvine, California, we have offices throughout North America and strategic investments in select markets throughout Africa, Asia, Australia and Europe, through which we serve the global needs of multinational, regional and local manufacturers. For more information, visit www.advantagesolutions.net.
Peter Frostpress@advantagesolutions.net
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