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Share Name | Share Symbol | Market | Type |
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Adobe Inc | NASDAQ:ADBE | NASDAQ | Common Stock |
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-4.17 | -0.85% | 488.10 | 486.20 | 487.43 | 495.81 | 486.92 | 490.52 | 2,164,593 | 23:09:47 |
Adobe (Nasdaq:ADBE) today released findings from its second annual email survey, focused on U.S. white collar workers’ habits and behavior related to personal and work email. The report shows that people constantly check their personal and work email, with smartphones overtaking computers as the device consumers use most regularly to check email. Time spent checking email increased 17 percent Year-over-Year (YoY) and people expect email will remain the preferred way of communicating at work in five years. Email in the workplace is becoming less formal and more brief, with expectations of quick responses increasing. Nearly 70 percent check email while watching TV and 45 percent while in the bathroom.
“This survey underpins that email is here to stay in our personal lives and in the workplace. The next generation of workers expect fast responses to email and brevity, mirroring interactions in their personal lives and their shorter attention span,” said Kristin Naragon, director of Email Solutions, Adobe Campaign. “Marketers must adapt their approach to address email behaviors and avoid adding to the noise of the inbox. This means fewer emails and ensuring those sent are mobile-optimized, personalized and contextual to offer the best possible digital experience.”
Additional survey findings from U.S. white collar respondents include:
Adobe Campaign enables marketers to automate, manage and execute personalized campaigns across email, web, social, display and mobile channels, as well as offline channels including direct mail and point of sale. The Adobe Campaign team will host a TweetChat with email marketing influencers on Wednesday, Oct. 5 at 4 p.m. Eastern Standard Time. Join the discussion on Twitter at #AdobeChat.
Methodology
Adobe surveyed more than 1,000 white collar workers in the U.S. and more than 3,000 white collar workers in the U.K., France and Germany about their use of personal and work email. The surveys were conducted between July 28 and Aug. 16, 2016. All respondents owned a smartphone.
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About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161003005294/en/
AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comorStefan Offermann, 408-536-4023sofferma@adobe.com
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