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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Adobe Inc | NASDAQ:ADBE | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
9.33 | 1.96% | 485.9023 | 486.20 | 489.98 | 487.49 | 477.565 | 482.39 | 2,833,206 | 01:00:00 |
New PhoneGap Enterprise and Support for Apple iBeacons Increase Marketing ROI
Adobe (Nasdaq: ADBE) today unveiled a series of innovations that help companies create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real-time. The new capabilities build on Adobe’s market leadership in mobile and deliver against the entire spectrum of mobile marketing including developing dynamic mobile apps, managing and marketing content for apps across all major app stores, measuring mobile marketing campaigns, and engaging users of apps near Apple iBeacons.
“Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Marketing Cloud is the industry’s most complete, integrated solution for marketers, and today’s announcement further cements our leadership in mobile app marketing.”
Adobe Marketing Cloud enables deep analysis of user engagement with mobile experiences across devices as well as powerful optimization tools for delivering location-based content in real time. Marketers can now significantly grow the return on their investment (ROI) by effectively acquiring, engaging, and retaining customers who use mobile apps and websites. Easy-to-use and integrated workflows across Adobe Marketing Cloud reduce the complexity of managing, analyzing, and optimizing experiences across app stores. The new mobile capabilities include:
Additional mobile capabilities that were introduced across other Adobe Marketing Cloud Solutions today include Adobe Target Premium, which offers A/B testing capabilities of in-app content and targeted experiences based on the users’ location and lifecycle data to make app experiences more impactful.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.
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About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140324006507/en/
AdobeStefan Offermann, 408-536-4023sofferma@adobe.comorText 100Melissa Chanslor, 415-593-8465adobe@text100.com
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