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Share Name | Share Symbol | Market | Type |
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Adobe Inc | NASDAQ:ADBE | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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7.18 | 1.53% | 476.57 | 475.00 | 475.75 | 477.155 | 468.2994 | 474.30 | 2,404,143 | 22:15:19 |
Adobe to Open Data Science Capabilities in Adobe Target, Allows Integration of Brand Algorithms with Adobe Sensei
Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology.
To help with this, Adobe (Nasdaq:ADBE) today announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver the best experience to customers. Additionally, the company announced new capabilities in Adobe Target powered by Adobe Sensei, its AI and machine learning framework, to further enhance customer recommendations and targeting precision, optimize experiences and automate the delivery of personalized offers.
“Consumer expectations have sky-rocketed to the point that hyper personalization is no longer optional for brands, it’s imperative,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “Progressive brands are already developing proprietary algorithms. When integrated into Adobe Target, brands can combine their own expertise with the power of Adobe’s AI and machine learning tools to predict what customers want and deliver it before they ask, driving strong business value and brand loyalty.”
The ability to bring in proprietary algorithms into a leading marketing platform is a first for the industry. Brands benefit from the ability to blend their industry expertise with Adobe Sensei’s powerful machine learning and AI capabilities in Adobe Target to deliver individualized customer experiences at massive scale. For example, a financial services company that created its own algorithm to predict which customers are most likely to respond to an offer can insert that algorithm into Adobe Target to test live traffic against the model to deliver the best possible offer to each customer.
In addition, Adobe unveiled new Adobe Sensei capabilities in Adobe Target to delight customers with more personalized experiences:
Adobe Target, part of Adobe Marketing Cloud, has leveraged AI and machine learning algorithms for over a decade and is used by major brands worldwide like AT&T, Lenovo, Marriott and Sprint. Highly personalized experiences are leveraged across online channels, including web, mobile, email and more. With Adobe Experience Manager and Adobe Campaign marketers can seamlessly manage and deliver personalized content. Integration with Adobe Analytics Cloud and Adobe Advertising Cloud ensures that every interaction with customers is hyper personalized. Adobe was recently named the only leader in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report, and received the highest scores possible in nine criteria, including behavioral targeting and online testing.
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About Adobe Sensei
Adobe Sensei is a framework and set of intelligent services built into the Adobe Cloud Platform which dramatically improve the design and delivery of digital experiences. Adobe Sensei leverages the company’s massive volume of content and data assets, as well as its deep domain expertise in the creative, marketing and document segments, within a unified artificial intelligence/machine learning framework. To learn more, visit adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170727005419/en/
AdobeHolly Little, 415-832-6833hlittle@adobe.comMelissa Chanslor, 415-832-5489chanslor@adobe.com
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