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Share Name | Share Symbol | Market | Type |
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Adobe Inc | NASDAQ:ADBE | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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9.33 | 1.96% | 485.9023 | 350.00 | 570.22 | 487.49 | 477.565 | 482.39 | 2,833,206 | 05:00:01 |
Adobe (Nasdaq:ADBE) today released its 2014 Mobile Benchmark Report, which analyzes the latest mobile trends including Wi-Fi versus cellular usage, the correlation of screen size and browser market share, the role of social networks across smartphones and tablets, content sharing across devices, and more. Key findings of the Adobe Digital Index report show that the screen size of the next generation iPhone must increase to reverse the decline in mobile browser market share, Pinterest emerged as the most mobile social network, mobile referral visits from Tumblr produce the highest revenue per visit and the use of iBeacons is becoming mainstream.
Adobe’s Mobile Benchmark Report is the industry’s most comprehensive analysis of mobile trends based on aggregated Adobe Marketing Cloud and Adobe Digital Publishing Suite data from 18 billion visits to more than 10,000 websites and over 700 million mobile app sessions. The accompanying mobile survey is based on interviews with over 3,000 mobile users and over 100 marketers of major U.S. brands.
“The mobile landscape is constantly evolving and mobile needs to be front and center of any digital marketing strategy to keep up with technology innovations and consumer expectations,” said John Mellor, vice president of strategy and business development, Adobe Marketing Cloud. “Major brands face tremendous competition in the battle for reaching mobile consumers. 2015 will be a game changing year for marketers who must deliver highly personalized content across screens.”
Key findings include:
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About Adobe Digital Index
Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from over 5,000 companies worldwide that use Adobe Marketing Cloud to obtain actionable data and analysis of activity on their websites. The 2014 Mobile Benchmark Report and other reports and insights are available here.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140908005304/en/
Adobe Systems IncorporatedStefan Offermann, 408-536-4023sofferma@adobe.comorText 100Melissa Chanslor, 415-593-8465adobe@text100.com
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