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Share Name | Share Symbol | Market | Type |
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Adobe Inc | NASDAQ:ADBE | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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4.12 | 0.87% | 477.56 | 477.02 | 477.54 | 482.79 | 471.685 | 472.31 | 2,460,280 | 00:56:44 |
Game Consoles and OTT Devices Grew Fastest as Access Points for Online TV; Movies Surpass Sports Content in Online Viewing
Adobe (Nasdaq:ADBE) today released its Video Benchmark Report, which analyzes online TV (TV Everywhere) and other, non-authenticated online video trends. Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 percent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 percent YoY across browsers and TV apps. While online TV consumption remains fragmented across platforms, gaming consoles and over-the-top (OTT) devices gained the largest percentage of market share and Android apps surpassed desktop browsers as access points for watching TV online.
Online TV authenticated video growth by share of access type. (Photo: Business Wire)
Adobe’s Video Benchmark Report is the most comprehensive report of its kind in the industry. The findings are based on aggregated and anonymous data from more than 1,300 media and entertainment properties using Adobe Marketing Cloud and Adobe Primetime. The report includes 165 billion total online video starts and 1.53 billion TV Everywhere authentications across 250 pay-TV service providers covering 99 percent of pay-TV households in the U.S. The analysis also examined TV Everywhere content from 105 TV channels and more than 300 TV apps and sites.
“Consumers’ content consumption habits are changing rapidly,” said Jeremy Helfand, vice president, Primetime at Adobe. “Viewers expect seamless, more personalized viewing experiences across an ever-increasing number of devices, and broadcasters, media companies and advertisers must transform their digital strategies to optimize the viewing experience.”
Additional findings include:
Helpful Links
About Adobe Digital Index
Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from over 5,000 companies worldwide that use Adobe Marketing Cloud to obtain actionable data and analysis of activity on their websites. The Video Benchmark Report and other reports and insights are available here.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141020006744/en/
Adobe Systems IncorporatedStefan Offermann, 408-536-4023sofferma@adobe.comorText 100Melissa Chanslor, 415-593-8465adobe@text100.com
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