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Share Name | Share Symbol | Market | Type |
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Adobe Inc | NASDAQ:ADBE | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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-4.17 | -0.85% | 488.10 | 486.70 | 486.83 | 495.81 | 486.92 | 490.52 | 2,164,906 | 00:57:20 |
New Intelligent Location Marketing Capabilities in Adobe Marketing Cloud Personalize Mobile User Engagements
Adobe (Nasdaq:ADBE) today launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalized mobile experiences. Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user’s proximity to iBeacons. Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium and other points-of-interest. Additional data-driven marketing innovations include real-time mobile app testing, an intuitive dashboard that lets marketers view all their app data on one screen and multi-dimensional portfolio bidding to place search ads across mobile devices.
“With Intelligent Location Marketing we are delivering new, innovative ways for marketers to engage customers and prospects across mobile screens,” said Suresh Vittal, vice president, Digital Marketing at Adobe. “The tight integration of our six Marketing Cloud solutions gives Adobe the unique advantage to enable consistent, cross-channel experiences that keep the individual interests of customers in mind regardless of the device they are using.”
Adobe Marketing Cloud, which was named the leader with highest overall scores in Forrester’s recent Marketing Cloud Wave report, is used by over two thirds of Fortune 50 companies and handles 2.5 trillion mobile transactions annually. Mobile marketing innovations are used by major brands worldwide including A+E Networks, Ancestry.com, Apollo Education Group, CBS Interactive, First Energy, NBCUniversal, Starwood Hotels & Resorts Worldwide, Wyndham Hotel Group and more. New mobile capabilities include:
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.
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About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Press ContactsAdobe Systems IncorporatedStefan Offermann, 408-536-4023sofferma@adobe.comorEdelmanKate McEwan, 206-664-7800adobedmpr@edelman.com
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