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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| Publicis Groupe SA | EU:PUB | Euronext | Ordinary Share |
| Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1.05 | 1.01% | 104.75 | 104.40 | 105.00 | 105.25 | 103.65 | 104.00 | 278,243 | 16:40:00 |
From May 2019 to May 2024
By Nathan Allen
Mercedes-Benz has chosen France's Publicis Groupe SA (PUB.FR) as its new "international network agency," responsible for managing a shakeup of the car maker's marketing strategy, the company said Tuesday.
The luxury-car unit of Daimler AG (DAI.XE) said the agreement would help it develop a more consistent look for the Mercedes-Benz brand across different markets.
Publicis will also work on increasing the coordination between centrally produced marketing campaigns and local-digital ads, according to a release from Mercedes.
The advertising group will set up a new agency in Berlin that will be called Publicis Emil, catering specifically to the company's needs and requirements, Mercedes said.
Write to Nathan Allen at nathan.allen@dowjones.com
(END) Dow Jones Newswires
February 13, 2018 11:12 ET (16:12 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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