Wi-Fi Leader Proxim Deploys RightNow CRM, Achieves 50 Percent Cost Savings, Service and Support Excellence

Wi-Fi Leader Proxim Deploys RightNow CRM, Achieves 50 Percent
Cost Savings, Service and Support Excellence
RightNow Links Global Operations to Deliver Deep Customer Insight, RMA
Integration Increases Agent Productivity 


BOZEMAN, Mont., March 14  /PRNewswire-FirstCall/ -- RightNow(R) Technologies
(NASDAQ:RNOW), a leading provider of on demand CRM software solutions, today
announced wireless networking leader Proxim has deployed its solutions to
deliver competitively superior service and support to its customers worldwide. 
RightNow also enables Proxim to cost-effectively capture rich data about its
customers through those post-sales service and support interactions.

The capturing of data is a vital benefit for the company, because it sells
primarily through indirect distribution channels with limited direct pre-sales
contact with its customers.

This differentiated customer service is particularly critical for Proxim to
maintain its leadership in an increasingly commodified wireless hardware
market.

"The way to achieve and maintain strong customer loyalty is to consistently
out-service the competition," Ken Melrose, manager of eService
center/networking security at Proxim, said.  "With RightNow's comprehensive,
integrated customer service technology, we are making sure that we successfully
achieve this strategic objective."

Supporting the Company's integrated telephone, email and web channels,
RightNow's web-based architecture enables Proxim to operate its common customer
service environment across three contact centers: the Tier 1 facility in
Bangalore, India; the Tier 2 facility in Lancaster, California; and the Tier 3
facility at the Company's Sunnyvale, California headquarters.  It also provides
flexible, rules-based escalation workflow and comprehensive management
reporting that enables managers to pinpoint problems and opportunities for
quality improvement.

Proxim uses RightNow to automate a variety of customer service processes. For
example, customers can "subscribe" to specific information items.  If that item
is updated or revised, RightNow automatically sends the customer an email. 
This proactive notification reduces the number of inquiries Proxim has to
handle.

Proxim has also integrated RightNow with its return merchandise authorization
(RMA) system.  This further increases the productivity of its contact center
staff.  Productivity gains such as this have reduced Proxim's service costs by
about 50 percent.

And, RightNow's on demand model has enabled Proxim to achieve these business
benefits very rapidly and to avoid the technology ownership costs associated
with conventional enterprise CRM software deployment.

"Delivering the superlative technical support required to support a premium
brand like Proxim's can be an expensive, resource-draining endeavor," Sean
Forbes, vice president of marketing and business development at RightNow, said.
 "With RightNow, however, the process of answering customers' questions across
all communication channels is greatly streamlined -- and at the same time
becomes a tremendous source of high-value insights into your customers' wants
and needs."

About Proxim

Proxim Corporation is a global leader in wireless networking equipment for
Wi-Fi and broadband wireless networks.  The company provides enterprise and
service provider customers with wireless solutions for the mobile enterprise,
security and surveillance, last mile access, voice and data backhaul, public
hot spots, and metropolitan area networks.  The company is publicly traded on
the NASDAQ under the symbol PROX.

About RightNow Technologies, Inc.

RightNow (NASDAQ:RNOW) provides organizations with industry-leading on demand
CRM solutions to build customer-focused businesses.  RightNow's acclaimed
technology, comprehensive services and commitment to customer success deliver
high returns on investment for its customers.  More than 1,200 organizations
worldwide use RightNow solutions including British Airways, British Telecom,
Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social
Security Administration.  Founded in 1997, RightNow is headquartered in
Bozeman, Montana, with additional offices in North America, Europe and Asia. 
For further information, please visit http://www.rightnow.com/.

RightNow is a registered trademark of RightNow Technologies, Inc.  NASDAQ is a
registered trademark of the NASDAQ Stock Market.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995

All statements included in this press release, other than statements or
characterizations of historical fact, are forward-looking statements.  These
forward-looking statements are based on our current expectations, estimates and
projections about our industry, management's beliefs, and certain assumptions
made by us, all of which are subject to change.  Forward-looking statements can
often be identified by words such as "anticipates," "expects," "intends,"
"plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should,"
"would," "could," "potential," "continue," "ongoing," similar expressions, and
variations or negatives of these words.  These forward-looking statements are
not guarantees of future results and are subject to risks, uncertainties and
assumptions that could cause our actual results to differ materially and
adversely from those expressed in any forward-looking statement.

The risks and uncertainties referred to above include, but are not limited to,
risks associated with our business model, our past operating losses, possible
fluctuations in our operating results and our rate of growth, interruptions or
delays in our hosting operations, breaches of our security measures, our
ability to expand, retain and motivate our employees and manage our growth, and
our plans for new product releases.  Further information on potential factors
that could affect our financial results is included in our registration
statement on Form S-1 and in other filings with the Securities and Exchange
Commission.  The forward-looking statements in this release speak only as of
the date they are made.  We undertake no obligation to revise or update
publicly any forward-looking statement for any reason.

BRNOW 

DATASOURCE: RightNow Technologies



CONTACT:  Jason Treu of RightNow Technologies, [phone], or

[phone], 



Web site:  http://www.rightnow.com/ 

Copyright