Serge Brunschwig Named Head of Fendi

The LVMH Group is pleased to announce the appointment of Serge Brunschwig as Chairman and CEO of Fendi, effective immediately. He is replacing Pietro Beccari, now Chairman and CEO of Christian Dior Couture.

Serge Brunschwig reports to Toni Belloni, LVMH Group Managing Director.

“I am pleased to welcome Serge as the new Chairman and CEO of Fendi. He has developed extensive experience in Luxury Retail, Operations, and Brand Management. Over the recent years, he has played a key role in the success of Christian Dior Couture. Serge is the right leader to take the beautiful Fendi Maison and its strong organization to the next level,” said Toni Belloni.

A graduate of Ecole Polytechnique, Ecole Nationale Supérieure des Télécommunications and Sciences Po Paris, Serge joined LVMH in 1995. Within the Group, he held senior positions in luxury retail, successively with Louis Vuitton in Asia, then with Sephora Europe and Louis Vuitton, as Managing Director. In 2006, he was appointed Chairman and CEO of Céline before joining Christian Dior Couture in 2008 as Chief Operating Officer. Serge has been Chairman and CEO of Dior Homme since 2015.

About LVMH

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia and Ao Yun. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior Couture, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Nicholas Kirkwood, Loro Piana and RIMOWA. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, BeneFit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Kat Von D and Maison Francis Kurkdjian. LVMH's Watches and Jewelry division comprises Bvlgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred and Hublot. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Royal Van Lent and Cheval Blanc hotels.

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