Candie's Pairs Up Kelly Clarkson and Jenny McCarthy for a Little Bathroom Humor

Candie's Pairs Up Kelly Clarkson and Jenny McCarthy for a Little Bathroom Humor
The Company Announces New Spring Advertising Campaign 


NEW YORK, Feb. 26  /PRNewswire-FirstCall/ -- Candie's, Inc. announced today that
the Candie's brand Spring print advertising campaign will feature two of its
favorite Candie's girls, Kelly Clarkson and Jenny McCarthy. Continuing its
reputation for cutting-edge advertising, the Company has united the famous women
to recreate two of the brand's iconic images in one newad.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20040226/NYTH024 )

Jenny McCarthy was the original Candie's girl in 1997, when a print ad featuring
Jenny posing nude on a toilet wearing nothing but her Candie's created a media
frenzy.  Last season, American Idol winner and double platinum recording artist,
Kelly Clarkson, appeared sprawled in a bathtub adorned in over a million dollars
worth of jewelry and nothing but her Candie's.

The new campaign features Kelly Clarkson and Jenny McCarthy in compromising and
often hilarious situations, including together in a bathtub adorned with over
one million dollars of Judith Ripka jewelry, as well as recreating the iconic
"toilet" ad.

"I feel good about being back on the toilet," said actress, Jenny McCarthy. 
"When I first got the phone call from Candie's, I was so excited. I thought,
wow, it's so legendary to begin with.  Everyone still brings up the Candie's
campaign of me on the toilet, and to do it with Kelly Clarkson, I thought,
that's genius. I can't wait."

Commenting on Candie's creative, Kelly Clarkson stated, "It's kind of an
empowering thing for girls.  The concept behind Candie's ads is realism and that
is why everybody really likes them."

Neil Cole, CEO, Candie's, Inc., stated, "It is difficult to break through the
clutter and be noticed in advertising.  We strive to be innovative and
entertaining in our advertising campaigns.  Our customers really relate to Jenny
and Kelly because of their fascinating success stories."

Commenting on creative, Dari Marder, Creative Director, Candie's, Inc., stated,
"The idea developed on the bathroom set of our last shoot when Kelly, in
conversation, mentioned how much she loved Jenny's 'toilet ad' and we thought
wouldn't it be amazing if we could bring Jenny back and right into Kelly's
bathroom.  We were thrilled both girls share the Candie's sensibility and teamed
up for what is sure to become one of our brand's most loved campaigns."

The ads will make their debut in the March 8th issue ofUS Weekly and continue
in run in April and May publications such as Seventeen, YM, Teen People, Elle
Girl, Teen Vogue, Hollywood Life and Jane.  The campaign was created by Candie's
in-house creative team and shot by famed celebrity photographer, DavisFactor. 
The ads highlight the brands footwear, apparel and accessories collections.

Candie's, Inc. is in the business of licensing the CANDIE'S and BONGO trademarks
on a variety of young women's footwear, apparel and fashion products, and is a
leading designer, distributor and marketer of jeans wear under the BONGO brand
through its wholly owned subsidiary, Unzipped Apparel, LLC. Through Brightstar
Footwear, Inc., the Company also arranges for the manufacture of footwear
products for mass market and discount retailers under the private label brand of
the retailer.  For investor information, please visit the corporate web site at
http://www.candiesinc.com/ 

http://www.newscom.com/cgi-bin/prnh/20040226/NYTH024



DATASOURCE: Candie's, Inc.



CONTACT:  Maria Dolgetta, Public Relations of Candie's, Inc.,

[phone], 



Web site:  http://www.candiesinc.com/ 

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