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Houston Business Owners Take Center Stage on New Magazine Program
From KHOU-TV and Belo Marketing Solutions
HOUSTON, June 4 /PRNewswire/ -- KHOU-TV Channel 11 and Belo Marketing
Solutions next week will debut What's New America? Houston Edition, a fast-
paced, 30-minute magazine program that puts its sponsors center stage --
providing Houston business owners the opportunity to tell their stories and
promote their products and services during each program segment. The program,
which will air monthly, premieres at 5 p.m. Saturday, June 12, on KHOU.
"Local businesses want a television program through which they can showcase
their products and services in a more unhurried format than a 30-second
commercial provides," said Lisa Shumate, executive director of Belo Marketing
Solutions, a special business unit within Belo Corp. that provides customized
solutions for advertisers. "For the viewer, What's New America? is an
entertaining and informative way to learn more about the businesses and
products in their community."
What's New America? Houston Edition will be hosted by local television
personality Craig Roberts. Each month the program will be filmed on location
at various Houston-area attractions.
The inaugural "Fun in The Sun" program features a road trip to Moody Gardens in
the new Ford F150 to showcase the hottest summer attractions. The show will
include decorating tips from Star Furniture Style Correspondent Grace Carter,
innovative beauty products from the Beauty Elite Group, new medical
breakthroughs from Memorial Hermann Healthcare System and Dreyer's Grand Ice
Cream's latest flavor sensations.
What's New America? is an innovative programming opportunity from Belo
Marketing Solutions. Sponsors purchase a two- or three-minute segment that
offers branded entertainment and the opportunity to tell their story. Belo
Marketing Solutions manages the development of the segment, from concept and
writing, through production and placement of the story. What's New America?
will soon debut local editions on Belo-owned stations in Dallas/Fort Worth, San
Antonio and Austin.
For more information about What's New America?, please visit
http://www.whatsnewamerica.com/ or contact Lisa Shumate at 214.977.6816 or Greg
Scheinman at 713.521.4365.
About Belo Marketing Solutions
Belo Marketing Solutions is part of Belo Corp., one of the nation's largest
media companies with a diversified group of market-leading television,
newspaper, cable and interactive media assets. A Fortune 1000 company with
approximately 7,900 employees and $1.4 billion in annual revenues, Belo
operates news and information franchises in some of America's most dynamic
markets and regions, including Texas, the Northwest, the Southwest, Rhode
Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in
the top 15 markets) reaching 13.8 percent of U.S. television households; owns
or operates 10 cable news channels; and manages one television station through
a local marketing agreement. Belo publishes daily newspapers including The
Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside,
CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media
businesses include more than 30 Web sites, several interactive alliances, and a
broad range of Internet-based products. Additional information is available
online at http://www.belo.com/ .
DATASOURCE: Belo Marketing Solutions; KHOU-TV Channel 11
CONTACT: Lisa Shumate, +1-214-977-6816, or Greg Scheinman,
+1-713-521-4365, both of Belo Marketing Solutions
Web site: http://www.whatsnewamerica.com/
http://www.belo.com/