Top Talent Backed by Big Brand Signals New Power Play in Wireless Space

Top Talent Backed by Big Brand Signals New Power Play in Wireless Space
The launch of American Greetings (AG) Mobile Signals a New Milestone for the
Wireless Industry 


CLEVELAND, March 10  /PRNewswire-FirstCall/ -- American Greetings Interactive,
the new media subsidiary of American Greetings Corporation, today announced the
formation of its wireless division, AGmobile. Supported by the creative
infrastructure, distribution power and strategic alliances of AG Interactive,
AGmobile enters the hot mobile marketplace with top talent credibility and
start-up expertise.

AGmobile is poised to quickly command a leadership position in the eyes of the
wireless and entertainment industries by leveraging the company's massive retail
and online distribution networks.  These networks include more than 115,000
retail outlets with retail partners and online marquee partnerships such as MSN
and AOL.

The AGmobile entrepreneurial team will continue the nearly century-old strategy
of partnering with the most successful brands in the business to deliver
personal expression products to consumers on various multi-media platforms. 
Throughout its past, American Greetings has grown to be a leader in the retail
space through unparalleled content creativity and strategic relationship
management. More recently, AG Interactive has become the market leader in
personal expression in the online marketplace with brands such as
BlueMountain.com, Egreetings, and AmericanGreetings.com.

With the introduction of AGmobile, AGInteractive is now ready to lead the
wireless world by creating significant new ground in virtually all areas of
branded mobile content including personalization, entertainment and messaging
through existing partnerships with T-Mobile, Verizon Wireless, Cingular
Wireless, AT&T Wireless and Vodaphone.  By leveraging the substantial retail
network, considerable existing customer base and best-in-class partnerships with
more than 150 of the world's top brands, AGmobile will be able to quickly
deliver onthe promise of innovative personal expression solutions for
consumers.

"The creation of AG Mobile is a natural extension of our business -- helping
people connect and express themselves creatively.  By concentrating on the
successful formula of the 3 C's -- high quality content, a great consumer
experience and by focusing on our partner channels -- we have established
ourselves as the leader in expressive content," states Josef Mandelbaum,
President and Chief Executive Officer of AG Interactive.

Leading the charge is Bryan Biniak, Senior Vice President and General Manager of
AGmobile. Biniak, a veteran senior executive from both the entertainment and
wireless arenas and formerly Executive Vice President of Sales and Marketing for
Vivendi Universal / Moviso, is joined by senior leaders from Cingular Wireless,
Universal Music Publishing, Disney Internet Group, Vivendi Universal Games /
Universal Interactive and Terra Lycos.

"I am honored to help craft and execute a new sophisticated and savvy vision of
wireless content and entertainment through AGmobile," states Biniak. "We plan to
exponentially raise the bar in the wireless space by leveraging the massive
distribution network, marketing prowess and existing customer base of this
nearly 100-year-old company to provide new personal expression opportunities in
a variety of categories for the mobile consumer."

In addition, AGmobile oversees the operation of BeatGreets, the leading provider
of music, film and television e-card entertainment.  The BeatGreets high-end
arsenal of hip entertainment properties includes more than 2,000 music greetings
from today's hottest artists such as 50 Cent, Dave Matthews, Beyonce and
Evanescence, as well as film and television properties including Paris Hilton's
The Simple Life, and the George Lopez show.  In the near future, AGmobile will
expand these offerings to provide a variety of additional multi-media offerings
including instant messaging, e-mail and wireless personalization.

AGmobile is also in theprocess of finalizing several high-profile partnerships,
which it expects will exponentially expand their current product lines to
include new audiences and offerings.

About American Greetings Interactive

AG Interactive operates the network of sites including, AmericanGreetings.com,
BlueMountain.com, Beatgreets and Egreetings.com, as well as site partnerships
with AOL(R), MSN(R) Yahoo(R) and Earthlink(R) and content partnerships with
brands such as Warner Bros. Its sites together offer over 20,000 high quality
greetings and other types of expressive content and is the number one online
greeting card destination with over 2 million paying subscribers and millions of
unique visitors per month.

About American Greetings

American Greetings Interactive is part of American Greetings Corporation, one of
the world's leading manufacturers of printed greeting cards. American Greetings
is headquartered in Cleveland, Ohio, and has been in the greeting card industry
for more than 95 years.

American Greetings companies also include Carlton Cards(R), Learning
Horizons(R), Balloon Zone(R) and DesignWare(R). visit
http://corporate.americangreetings.com/ . 

DATASOURCE: American Greetings Interactive



CONTACT:  Elizabeth Ruttenberg of American Greetings Interactive,

[phone], or ; or Sarah Evans or Eric Lindbom of

CarryOn Communication, Inc., [phone], or [phone], or

, or  



Web site:  http://www.americangreetings.com/

http://corporate.americangreetings.com/ 

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