American Greetings Online Mother's Day Quilt Honors nearly 8,000 Women

American Greetings Online Mother's Day Quilt Honors nearly 8,000
Women
Online Quilt Contributes to Record-breaking Mother's Day 2005 as
AmericanGreetings.com tallies over 37 million visits to its site 


CLEVELAND, May 12  /PRNewswire/ -- AmericanGreetings.com celebrated Mother's
Day this year with a "A Patchwork of Love" quilt which enabled people to create
online patches telling moms how important they are.  The touching expressions
of love ultimately honored 7,856 women in a quilt that would stretch the length
of 13 football fields if each patch was six inches square. The patches were
viewed over 290,000 times throughout the Mother's Day holiday.

The quilt honored mothers and women from all 50 states, with California
claiming the most patches.  The quilt also included patches from around the
world including England, Canada, Mexico, Germany, Spain, India, China, South
Africa, Singapore and many other countries.  The quilt was also featured on The
Quilter Community and the new Quilting Channel websites.

The quilt was part of a very busy Mother's Day 2005 for AmericanGreetings.com. 
The website had over 37 million visits during the week leading up to Mother's
Day, a significant increase in activity from Mother's Day 2004.

"We are very pleased to report an exceptionally active Mother's Day at
AmericanGreetings.com this year," said Sally Babcock, senior vice president, AG
Interactive.  "The quilt was something new that we created to provide a unique
approach to celebrate mothers, and it definitely caught on.  We were impressed
with the level of interest in the quilt as well as with the growing number of
people who sent online expressions of love to their mothers.  From our
perspective, it appears that many mothers had a very Happy Mother's Day."

AmericanGreetings.com has over three million unique visitors per month, and the
American Greetings network of greeting card websites reaches over 14 million
unique visitors monthly, with more than 2.2 million paying members. 

DATASOURCE: AG Interactive



CONTACT:  Kelly Fitzgerald, [phone], or  ,

or Alicia Mickelsen, [phone], or  , both of

Breakaway Communications for AmericanGreetings.com 



Web site:  http://www.ag.com/

http://www.americangreetings.com/ 

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