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American Greetings' Mother's Day Quilt 'Stitches' Over 2,000
Patches, and Growing Fast
'A Patchwork of Love' Creates a New Way to Thank Mom This Mother's Day
CLEVELAND, May 2 /PRNewswire/ -- AmericanGreetings.com has always known the
importance of making mom feel special on Mother's Day. This year they
announced "A Patchwork of Love", a unique, new and free way to pay tribute to
mothers and other amazing women this Mother's Day.
Although the quilt was launched only a week ago, already thousands of people
have posted patches, growing at a rate of hundreds of new patches a day. Here
are some fun facts about the popular quilt:
- If each patch was a standard six inch square, "The Patchwork of Love"
would extend across three football fields.
- The quilt has honored mothers from all 50 states, with California
having the most patches and Texas coming in a close second.
- The quilt has gone international with patches from England, Canada,
Mexico, Germany, Spain, India, China, South Africa, Singapore and many
other countries.
- The average patch has two posts, but many have up to five and six
posts.
By posting a patch to the online quilt, which can be found at
http://www.americangreetings.com/ , people can reach out to the special women
that they love -- moms, wives, aunts, stepmoms, sisters, daughters,
grandmothers, best friends, mentors -- honoring them for Mother's Day. The
innovative appearance and interactive nature of the quilt is the first of its
kind, offering a memorable place where these women can be collectively
recognized.
Visitors can use the fun and unique artwork provided by AmericanGreetings.com,
combined with their own photos and words, to personalize patches with
wallpaper, pictures, and music. You can share patches, ask friends and family
members to add to a patch, search for people, scroll through the patches and
print them out. A single patch can have many people contribute sentiments to
it, creating an ever-growing tribute to the mom in your life.
"Here at AmericanGreetings.com, we tried to come up with a new way to pay
tribute to the millions of mothers across this country and around the world,
and we are delighted that 'A Patchwork of Love' has touched so many women,"
said Sally Babcock, senior vice president, AG Interactive. "We are thrilled
with the success of the quilt and it's great to see it grow in such large
numbers every day."
AmericanGreetings.com has over three million unique visitors per month, and the
American Greetings network of greeting card websites reaches over 14 million
unique visitors monthly, with more than 2.2 million paying members.
DATASOURCE: AG Interactive
CONTACT: Kelly Fitzgerald, +1-212-590-2555, or ,
or Alicia Mickelsen, +1-212-590-2557, or , both of
Breakaway Communications for AG Interactive
Web site: http://www.americangreetings.com/