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American Greetings Creates 'A Patchwork of Love,' an Online
Tribute to Women for Mother's Day
Add a Patch to the World's Most Popular Greetings Website to Honor Your Mother
CLEVELAND, April 25 /PRNewswire/ -- moth*er:
1. A female parent.
2. A creative source; an origin.
3. A woman respected for her wisdom.
4. Maternal love and tenderness.
There will be over 82.5 million women celebrating Mother's Day this year in the
United States, but defining today's mom is no easy task. With that in mind,
AmericanGreetings.com, the world's most popular greetings website, has created
"A Patchwork of Love" for Mother's Day, an online quilt that pays tribute to
all mothers. The site welcomes everyone to post a patch in honor of their
mothers and other important women in their lives.
The site, http://www.americangreetings.com/ , offers a place for people to
reach out to the special women that they love -- moms, aunts, stepmoms,
sisters, daughters, grandmothers, best friends, mentors -- and post a patch
honoring them for Mother's Day. The innovative appearance and interactive
nature of the quilt is the first of its kind, offering a memorable venue where
these women can be collectively recognized.
Using fun and unique artwork provided by AmericanGreetings.com, combined with
your own photos and words, you can personalize your patches with wallpaper,
pictures, music and personal messages. You can share patches, ask friends and
family members to add to a patch, search for people, scroll through the patches
and print them out. A single patch can have many people contribute sentiments
to it, creating an ever-growing tribute to the mom in your life. As Mother's
Day approaches, and as more people add to the patches, the quilt is becoming a
moving visual expression of the love we share for mothers.
"At American Greetings, we know how important it is to celebrate our mothers
and the other important women who have taken care of us and helped us
throughout our lives," said Sally Babcock, senior vice president, AG
Interactive. "While the quilt has just been launched today, the response has
been remarkable -- we've seen hundreds of patches created already. We are very
proud to provide the platform for this public expression of love."
"I have already made five patches -- for my mom, my sister, my aunt and my
friends -- and my children have made a patch for me," said Parveen Hughes of
Jacksonville, Florida. "This is a unique way for me to show these women how
much they mean to me, and for my children to easily and creatively send me
something sweet for Mother's Day. I love my patch!"
AmericanGreetings.com has over three million unique visitors per month, and the
American Greetings network of greeting card websites reaches over 14 million
unique visitors monthly, with more than 2.2 million paying members.
About AG Interactive
AG Interactive, the new media subsidiary of American Greetings, operates the
network of sites including AmericanGreetings.com, Egreetings.com,
BlueMountain.com, BlueMountainCards.co.uk, and MIDIRingTones.com. Together, the
AG Interactive sites offer over 20,000 high-quality greetings and related
social expression content, and comprise the number one online greeting card
destination, with over 2 million paying subscribers and millions of unique
visitors per month.
About American Greetings
American Greetings Corporation is one of the world's largest creators,
manufacturers and distributors of social expression products. Along with
greeting cards, its product lines include gift wrap, party goods, candles,
stationery, calendars, educational products, ornaments and electronic
greetings. Located in Cleveland, Ohio, American Greetings generates annual net
sales of approximately $2 billion.
DATASOURCE: AG Interactive
CONTACT: Kelly Fitzgerald, +1-212-590-2555, or ,
or Alicia Mickelsen, +1-212-590-2557, or , both of
Breakaway Communications for AG Interactive
Web site: http://www.ag.com/
http://www.americangreetings.com/
http://www.egreetings.com/
http://www.bluemountain.com/
http://www.bluemountaincards.co.uk/
http://www.midiringtones.com/