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AG Interactive Unleashes Fun and Fresh Online Offerings to Spice
Up Holiday e-Communications
'Talking Heads' eCards, a powerful reminder service and a wide array of online
invites expand the depth of consumer offerings on BlueMountain.com and
AmericanGreetings.com
CLEVELAND, Oct. 19 /PRNewswire/ -- A baby that talks like an urbane adult Brit
or hip "valley girl," a virtual assistant who reminds us of key dates and email
wallpaper from Care Bears and Strawberry Shortcake are just some of the
creative messaging options through online "e-products" launching this holiday
season on BlueMountain.com and AmericanGreetings.com.
AG Interactive, the new media subsidiary of American Greetings Corporation, has
launched a wide array of new online e-products for creative messaging that turn
conventional emails and invites into fun, expressive and more personal
messages. The product launches will continue to expand American Greetings'
online business beyond its already robust, two million-strong subscriber base,
just in time for the holiday season. AG Interactive already offers free and
fee-based eCards and printable greetings on its AmericanGreetings.com and
BlueMountain.com sites.
"Our new products allow people to personalize their online communications
through fresh and hip new visuals as well as innovative audio capabilities,"
said Sally Babcock, Vice President Product Management and Member Services, AG
Interactive Corp. "The technological and creative advances in the offerings
enhance the existing deep product line that has made both AmericanGreetings.com
and BlueMountain.com the established leaders in online greetings." The four
new products are:
Talking Heads eCards: The sender types, the character talks! -- Talking Heads
utilizes Veepers(C), the dynamic personalized virtual character technology from
Pulse Entertainment, allowing the sender to create a customized visual and
vocal online greeting by controlling what that character says to the email
recipient. The sender chooses from a gallery of 12 virtual characters
including a serious-looking female news anchor, a bouncing baby and a frazzled
cat who can 'speak' in a variety of voices (a British accent, valley girl,
etc.). The sender types a personal message and the character speaks those
chosen words when the user opens the eCard. A user can also upload any photo
and use the same technology to create a totally personalized talking character
message in less than a minute. Whether the sender wants to say "Happy
Birthday," "I Love You" or just tell a funny story from the night before,
Talking Heads brings the fun of a talking telegram to the Internet. This
product is available on http://www.bluemountain.com/ , just look for the baby's
face promoting new talking eCards.
Myra Minders: Personal Assistant -- Introducing Myra Minders, an online
assistant that helps the user never forget an important date again! Myra sends
e-mail and mobile phone text reminders to the user reminding them of their
important dates (birthdays, holidays, anniversaries and more) and even provides
personalized recommendations for sending best wishes. Myra can even e-mail
Birthday Requests to gather birthdates the user does not know and automatically
add the dates to the user's reminders list. This new reminder service is
powered by BigDates.com and is available to users on both AmericanGreetings.com
and BlueMountain.com through the "Reminders" link.
Invites Service: Invite your friends with style! -- This service offers a
creative way to invite friends to a party and keep track of who is coming and
who is not. All invitations are full-screen flash animated and cover a variety
of events including birthday parties, baby showers, bridal luncheons and girls'
night out and favorite holiday parties from Halloween to winter get-togethers.
During the pre-party phase, receivers can read responses from other invited
guests. Invites Service is offered through http://www.americangreetings.com/ .
Creata Mail: An end to boring email! -- To help users escape black and white
emails, Creata Mail adds colorful stationery, thousands of different "smileys,"
clip art, hundreds of Add-a-Photo borders, backgrounds and more. Users can also
draw visuals from popular licenses such as SpongeBob SquarePants, Strawberry
Shortcake, Care Bears and more. Creata Mail, available on
http://www.bluemountain.com/ , can be used on Outlook, Outlook Express and most
other web mail applications.
About AG Interactive
AG Interactive, the new media subsidiary of American Greetings, operates the
network of sites including AmericanGreetings.com, BlueMountain.com,
BlueMountainCards.co.uk, Egreetings.com, Beatgreets.com and MIDIRingTones.com.
Together, the AG Interactive sites offer over 20,000 high-quality greetings and
related social expression content, and comprise the number one online greeting
card destination, with over 2 million paying subscribers and millions of unique
visitors per month.
AG Interactive also includes business units: AGmobile (the wireless division)
and AG Ventures (the international and new product division). AG Interactive
is headquartered in Cleveland, Ohio. AG Interactive is a subsidiary of American
Greetings Corporation, one of the world's leading manufacturers of social
expression products. American Greetings companies also include Carlton
Cards(R), Learning Horizons(R), Balloon Zone(R) and DesignWare(R). American
Greetings is headquartered in Cleveland, Ohio.
About American Greetings
American Greetings Interactive is part of American Greetings Corporation, one
of the world's leading manufacturers of printed greeting cards. American
Greetings is headquartered in Cleveland, Ohio, and has been in the greeting
card industry for more than 95 years.
American Greetings companies also include Carlton Cards(R), Learning
Horizons(R), Balloon Zone(R) and DesignWare(R) visit
http://corporate.americangreetings.com/ .
DATASOURCE: AG Interactive
CONTACT: Sally Babcock of AG Interactive, +1-216-889-5202, or
; or Sarah Evans of CarryOn Communication, +1-323-988-4701, or
Web site: http://www.ag.com/
http://corporate.americangreetings.com/
http://americangreetings.com/
http://bluemountain.com/