National Semiconductor's WEBENCH Toolset Named a Finalist in EDN Magazine's 15th Annual Innovation of the Year Awards

National Semiconductor's WEBENCH Toolset Named a Finalist in EDN
Magazine's 15th Annual Innovation of the Year Awards 


SANTA CLARA, Calif., Jan. 24  /PRNewswire-FirstCall/ -- National
Semiconductor's WEBENCH(R) Online Design Environment has been selected from a
field of hundreds as a finalist for EDN Magazine's Innovator/Innovation Awards.
 Instituted in 1990, the Innovation Awards honor the people, products and
technologies that have shaped the semiconductor industry over the past year.

National Semiconductor's WEBENCH Active Filter Designer was selected in the EDA
(electronic design automation) category based on the following criteria: It is
a powerful online design tool that speeds the creation of sophisticated filters
for data acquisition and signal conditioning applications.  Designed from the
ground up, the tool lets engineers design advanced, highly customized filters
for all standard filter types: low pass, high pass, band pass and band stop. 
To view a demonstration showing how to create a 9th order low-pass filter with
Bessel response in seconds, see http://filterdemo.national.com/.

"Using the WEBENCH Active Filter Designer, any engineer can create a highly
complex theoretical filter in minutes and implement it with highly accurate
real-world models moments later," said Phil Gibson, vice president of National
Semiconductor's Corporate Marketing group.  "Engineers can sample the
amplifiers, download the automatically generated documentation, design today,
and use the custom assembly diagram to build a filter tomorrow."

Selection Criteria

Nominees for the Innovation of the Year category must have demonstrated
innovation that resulted in a significant advance in technology and/or product
development during the past 12 months and must have shipped in volume in the
2004 calendar year.

"As the saying goes, many are called, but few are chosen. Our technical editors
have done outstanding work on the difficult task of identifying the finalists.
The differences in the products EDN covers are often subtle and tricky to flush
out," said EDN Editor-in-Chief John Dodge. "Congratulations to all the
finalists on a job well done."

In the next few weeks, EDN's worldwide audience of electronics engineers and
engineering managers will use an online ballot to select the ultimate winners
from among these finalists. EDN's editorial staff and the EDN Editorial
Advisory Board also take part in determining the final winners. To review each
of the nominees, visit http://www.edn.com/innovationballot.asp. The deadline
for voting is February 1, 2005.  Winners will be announced at a ceremony on
March 7, 2005 in San Francisco.

About EDN

EDN, the premier design magazine of the electronics industry, is published by
Reed Business Information. Headquartered in Newton, Massachusetts, EDN serves
the vital information needs of design engineers and engineering managers
worldwide. The EDN franchise includes EDN, EDN Europe, EDN Asia, EDN China, EDN
Japan, and EDN.com, the only full-content, EOEM publication and Web site.

About National Semiconductor

National Semiconductor, the industry's premier analog company, creates
high-performance analog devices and subsystems.  National's leading-edge
products include power management circuits, display drivers, audio and
operational amplifiers, communication interface products and data conversion
solutions. National's key markets include wireless handsets, displays, PCs and
laptops.  The company's analog products are also optimized for numerous
applications in a variety of electronics markets, including medical,
automotive, industrial, and test and measurement.  Headquartered in Santa
Clara, California, National reported sales of $1.98 billion for fiscal 2004,
which ended May 30, 2004.  Additional company and product information is
available at http://www.national.com/.

National Semiconductor and WEBENCH are registered trademarks and Silicon Dust
is a trademark of National Semiconductor Corporation.   The SPICE engine for
WEBENCH Active Filter Designer is supplied by Intusoft Corporation.  All other
brand or product names are trademarks or registered trademarks of their
respective holders.

   Editorial Contact              Reader Information
   Kimberly Fehrt                 Design Support Group
   National Semiconductor         [phone]
   [phone]                 World Wide Web
            http://www.national.com/

DATASOURCE: National Semiconductor



CONTACT:  Editorial Contact: Kimberly Fehrt of National Semiconductor,

[phone] or ; or Reader Information: Design

Support Group, [phone]



Web site:  http://www.national.com/ 

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