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National Semiconductor to Showcase Series of Connectivity
Products at Wireless Connectivity (WiCon) Americas in Santa Clara, Calif.
-- Company to Demonstrate Latest Industrial Applications for Simply Blue
Module, Evolution of Automotive Telematics
SANTA CLARA, Calif., Nov. 3 /PRNewswire-FirstCall/ --
WHAT:
National Semiconductor will highlight the latest technologies for
industrial and automotive telematics including a new version of its
Simply Blue module enabling audio applications.
WHEN:
November 9-10, 2004
DEMOS:
-- Simply Blue - Audio
National's newest version of the Simply Blue Bluetooth(R) module
simplifies cable replacement designs and now also supports audio. The
demo shows how Simply Blue can be added to handsets, PDAs and similar
products to enable Bluetooth headset and dial-up-networking with a
minimum of host product intrusion.
-- Hands-Free Car Kits
Products from well-known OEMs show the latest in in-vehicle wireless
connectivity using a customizable platform based on a turnkey Bluetooth
development environment. The platform includes all the software,
hardware, tools and support to ensure quick and easy design-in of
customized hands-free products.
-- Bluetooth Hi-Fi Stereo Headset
A reference design for a stereo headset contains the LMX5452 Bluetooth
1.2 micro-module to demonstrate high quality audio streaming. The
reference design, as well as a complete ODM product, is available from
National's design and manufacturing partners.
-- Bluetooth Personal Area Networking
A Bluetooth personal area network connects a variety of products
including a laptop, camera/phone, printer and data collecting
equipment.
-- Bluetooth Showcase
A showcase of National's wireless connectivity products includes Simply
Blue modules, Bluetooth adapters, car kits and the Injectoclean
automotive diagnostic product, recently recognized by Motor Magazine as
one of its "top 20 tools that defy convention."
SPEAKERS:
Speaker: Ajay Padgaonkar, Marketing Director, Device Connectivity
Division
November 9 (1:45 to 3:15 p.m.)
Topic: Integrating Wireless Technologies into Mobile Devices (panel)
Speaker: Matz Ohlen, Product Marketing Manager, Bluetooth Products
November 10 (11:15 to 11:45 a.m.)
Topic: Bluetooth plug-and-play for ISM applications
Speaker: Malcolm Humphrey, Director, Device Connectivity Division
November 10 (11:45 a.m. to 12:15 p.m.)
Topic: Connecting automotive electronics and the wireless handset
through Bluetooth technology
WHERE:
Santa Clara Convention Center (meeting room #1), 5001 Great America
Parkway, Santa Clara, Calif., 95054
FOR MORE INFORMATION ABOUT NATIONAL'S BLUETOOTH WIRELESS FUNCTIONALITY,
VISIT:
http://www.national.com/company/pressroom/vpk/Bluetooth.html
TO SCHEDULE AN APPOINTMENT TO SEE SHOW DEMOS AND/OR MEET WITH A TECHNICAL
SPOKESPERSON, CONTACT:
Jeff Weir
(408) 721-5199
(408) 242-4827 (cell)
About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high
performance analog devices and subsystems. National's leading-edge products
include power management circuits, display drivers, audio and operational
amplifiers, and data conversion solutions. National's key markets include
wireless handsets, displays, PCs, networks and a broad range of portable
applications. With headquarters in Santa Clara, California, National reported
sales of $1.98 billion for fiscal 2004, which ended May 30, 2004. Additional
company and product information is available at http://www.national.com/.
NOTE: Bluetooth is a registered trademark of Bluetooth SIG, Inc. and is used
under license by National Semiconductor.
DATASOURCE: National Semiconductor
CONTACT: Jeff Weir of National Semiconductor, +1-408-721-5199, or cell,
+1-408-242-4827, or
Web site: http://www.national.com/