National Semiconductor Showcases Latest Analog Technologies for Displays at SID 2004 International Symposium, Seattle, Washingto

National Semiconductor Showcases Latest Analog Technologies for
Displays at SID 2004 International Symposium, Seattle, Washington, May 23-28,
Booth # 1121 


SANTA CLARA, Calif., May 10  /PRNewswire-FirstCall/ -- 

   WHAT:
     -- National Semiconductor will highlight the latest technologies for
        displays as well as exciting new audio, power management, portable
        power and data conversion products at the Society for Information
        Display (SID) International Symposium, 2004.

   HOT NEWS:
     -- At the SID Symposium, National will unveil a new interface
        architecture and chipset for LCD TVs. National's new architecture
        simplifies the design of the intra-panel interconnect, improves
        display performance, and enables smaller bezels. Capable of
        delivering more than one billion colors to the display, this new
        architecture is designed to drive large panels up to 90 inches at
        resolutions up to 1920 x 1080.
     -- Press Conference:  Tuesday, May 25, 11:00 a.m., in Room #603 at the
        Washington State Convention Center

   NATIONAL DEMOS:
     -- National will feature exciting product and technology demos at SID
        2004:
         * Response Time Compensation (RTC) technology, showing the image
           performance improvement possible using National's RTC products
         * Low-voltage RSDS(TM) LCD module for notebook PCs, showing
           National's low-power timing controller
         * Small format display showing the features and capabilities of
           National's low-power column drivers
         * "The Sight and Sound of the Cellular Phone," a demo showing the
           top half of a flip-type cell phone with audio, lighting and dual
           displays
         * HDTV CRTs, showing National's monolithic triple-channel 15 MHz
           and 30 MHz column drivers

   NATIONAL SPEAKERS:
   National technologists will present at five sessions during the
   Symposium:

     -- Dick McCartney, Principal Display Technologist
        Tuesday, May 25
        4 p.m. - 7 p.m.
        Exhibit Hall A
        Poster Session:  A New Driving Method to Compensate for Row Line
        Signal Propagation Delays in an AMLCD
     -- Craig Zajac, Product Marketing Manager, Displays Group
        Tuesday, May 25
        4 p.m. - 7 p.m.
        Exhibit Hall A
        Poster Session:  A New Intra-panel Interface for Large-Sized,
        High-Resolution TFT-LCD Applications
     -- Anirudh Oberoi, Design Engineer, Displays Group
        Tuesday, May 25
        4 p.m. - 7 p.m.
        Exhibit Hall A
        Poster Session:  Image Processing Applied to Small-Format Displays
     -- Dick McCartney, Principal Display Technologist
        Thursday, May 27
        3:40 - 5 p.m.
        Ballroom A
        Paper:  A Third-Generation Timing Controller and Column Driver
        Architecture Using Point-to-Point Differential Signaling
     -- Nikhil Balram, Chief Technology Officer, Displays Group
        Thursday, May 27
        7:30 a.m. - 9 a.m.
        Rooms 608-610
        Application Tutorial:  Display Electronics for DTV and HDTV

   WHEN:
     -- SID International Symposium dates:  May 23-28, 2004
        National Semiconductor exhibit dates:  May 25-27, 2004

   WHERE:
     -- Washington State Convention and Trade Center, 800 Convention Place,
        Seattle, WA 98101-2350

   CONTACT:
     -- Gayle Bullock, National Semiconductor Corp. [phone] -- cell
        phone.
        

  About National Semiconductor


National Semiconductor, the industry's premier analog company, creates high
performance analog devices and subsystems. National's leading-edge products
include power management circuits, display drivers, audio and operational
amplifiers, imaging sensors and data conversion solutions. National's key
markets include wireless handsets, displays, PCs, networks and a broad range of
portable applications. With headquarters in Santa Clara, California, National
reported sales of $1.67 billion for fiscal 2003, which ended May 25, 2003.
Additional company and product information is available at
http://www.national.com/. 

DATASOURCE: National Semiconductor Corporation



CONTACT:  Gayle Bullock of National Semiconductor Corp., cell,

[phone], or 



Web site:  http://www.national.com/ 

Copyright