National Semiconductor Showcases Latest Analog Products and Highlights Its Innovative PowerWise Power Management Solution at ARM

National Semiconductor Showcases Latest Analog Products and
Highlights Its Innovative PowerWise Power Management Solution at ARM
Developers' Conference
An Invitation to Visit National at the ARM Developers' Conference, Santa Clara
Convention Center, October 19-21, Booth #419 


SANTA CLARA, Calif., Oct. 19  /PRNewswire-FirstCall/ -- 

   WHAT:
   The ARM Developers' Conference showcases ARM and its technology and tools
   partners, including National Semiconductor's PowerWise(TM) technology for
   powering next-generation portable devices.  The conference offers more
   than 180 classes, labs, hands-on workshops and panel discussions, with
   presentations from five of National's portable power management
   engineers.

   NATIONAL DEMOS:


National will feature four power-saving technology and product demonstrations:

  -- PowerWise Technology -- Adaptive Voltage Scaling -- DVS926 Platform
     This demo shows power reduction using dynamic and adaptive voltage
     scaling running an MPEG4 movie clip to demonstrate power savings. This
     demo also highlights the ARM Intelligent Energy Manager (IEM) plus
     National's PowerWise APC and LP5550 EMU

  -- PowerWise Technology -- Dual Domain Adaptive Voltage Scaling Featuring
     a PowerWise-Enabled Camera:
     This demo shows multi-voltage-domain adaptive voltage scaling on the
     TSMC 130nm process with dual ARM7 TDMI-S CPU cores running up to 96MHz.
     The demonstration platform will include full instrumentation to display
     measured power reduction with voltage and frequency scaling. This is
     the first demonstration of a fully integrated PowerWise Advanced Power
     Controller (APC) and provides active image captures.

  -- PWI(TM) Open-Standard Evaluation Kit
     Demonstrates the PWI open-standard interface for connectivity between
     SoC and the voltage regulation system

  -- PWI-Compliant Energy Management Unit
     Highlights National's LP5550 and PWI 1.0-compliant EMU

  -- "Flip-style" cellular handset:
     This demonstrates National's technology leadership products for
     cellular handsets and features the LM4857 3D/stereo audio subsystem,
     highly power-efficient LP3936, FPD94028/93140 chipset, and LM2501/02
     chipsets with Mobile Pixel Link technology.

  NATIONAL SPEAKERS:



National technologists will present at five sessions during the conference:

  -- Topic:  Voltage Scaling for Low-Power Designs
     Speaker:  Gordon Mortensen
     Time:  Wednesday, October 20 at 10:00 a.m.

  -- Topic:  Partnering to Chase the Most Energy Efficient SoC Design
     ARM/Synopsis/National/etc. panel
     Speaker:  Gordon Mortensen
     Time:  Wednesday, October 20 at 10:30 a.m.

  -- Topic:  Important Power Management Tips in an ARM Core-Based System
     Speaker:  Peter Henry
     Time:  Wednesday, October 20 at 2:30 p.m.

  -- Topic:  How to Create Designs with Dynamic/Adaptive Voltage Scaling
     Speaker:  Hsing-Chien Roy Liu
     Time:  Thursday, October 21 at 10:00 a.m.

  -- Topic:  National's Analog Nuggets Fueling ARM Cores in the Industrial
     Sector
     Speaker:  Alan Hutton
     Time:  Thursday, October 21 at 10:00 a.m. (same as above / different
     track)

  WHEN:
  -- ARM Developers' Conference dates:  October 19-21, 2004
  -- 9 a.m. to 5 p.m. on October 19 and 20; 9 a.m. to 3 p.m. on October 21

  WHERE:
  -- Santa Clara Convention Center, Booth #419

  About National Semiconductor


National Semiconductor, the industry's premier analog company, creates high
performance analog devices and subsystems. National's leading-edge products
include power management circuits, display drivers, audio and operational
amplifiers, and data conversion solutions. National's key markets include
wireless handsets, displays, PCs, networks and a broad range of portable
applications. Headquartered in Santa Clara, California, National reported sales
of $1.98 billion for fiscal 2004, which ended May 30, 2004. Additional company
and product information is available at http://www.national.com/. 

DATASOURCE: National Semiconductor Corp.



CONTACT:  Mike Brozda of National Semiconductor Corp., [phone],

or 



Web site:  http://www.national.com/ 

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