Grand Toys Acquires Rights to Binney & Smith's Crayola Dough Product Line

Grand Toys Acquires Rights to Binney & Smith's Crayola Dough
Product Line 


MONTREAL, and HONG KONG, Sept. 21  /PRNewswire-FirstCall/ -- Grand Toys
International, Inc., a subsidiary of Grand Toys International Limited, has been
granted rights by Binney & Smith, maker of Crayola children's art materials, to
acquire the license for the Crayola Dough line in the U.S. and specific
overseas markets from Fun-4-All Corp.

Crayola is an iconic brand that connotes color, fun, quality, and creative
expression.  Crayola Dough from Grand Toys is an innovative full line of
easy-to-use modeling dough toys, play-sets and extruders that inspire kids'
creativity through an array of vibrant dough colors named after their favorite
Crayola crayon colors.

Since its introduction in 2003, retailers and consumers have responded
favorably to the rainbow of modeling dough colors, accessories and playsets
under the Crayola Dough name.

Jason Mars, Director of Merchandising for Grand U.S., commented, "We are
tremendously excited about partnering with Crayola, a leader in the children's
art category, to market in the U.S. and internationally a comprehensive line of
modeling dough.  Grand plans to bring Crayola Dough to new heights of play
value with the introduction of more eye-catching colors, along with play sets
and accessories that provide consumers with top-quality product."

"Grand Toys' solid position in the toy industry and ability to expand the
Crayola Dough line globally make it a good partner for the Crayola Dough
license," said Rick Goralnick, Binney & Smith Manager of Global Licensing.
"We're excited about where Grand Toys plans to take the Crayola Dough line
through new product development, packaging and marketing support."

About Binney & Smith:  From its earliest beginnings, Binney & Smith Inc. has
been a color company. The company was founded in 1885 when cousins Edwin Binney
and C. Harold Smith took over the pigment business owned by Edwin's father. 
More than 115 years later, color -- along with creativity, learning and most of
all, fun -- remains at the core of Binney & Smith and the Crayola brand. The
company's world headquarters and primary manufacturing facilities are located
in Easton, Pennsylvania. Downtown Easton is the home of The Crayola Factory,
the brand's hands-on family discovery center. In 1984, Binney & Smith became a
wholly-owned subsidiary of Hallmark Cards.

About Grand Toys International Limited:  Grand Toys International Limited is a
newly reorganized company resulting from the acquisition of Playwell
International Limited in August 2004.  Grand Toys, through its U.S. and foreign
operating subsidiaries, develops, distributes and supervises the out-sourced
manufacturing of toy and toy related products throughout the world. Grand Toys'
operating subsidiaries have been in continuous operation for up to 44 years.
Grand's strategy is to grow by expanding its proprietary products, adding
licenses and by acquiring complementary companies. Grand's goal is to become a
leading marketer of toy and related products throughout the world.

Additional information can be sourced on Grand and Binney & Smith on their
respective websites at http://www.grand.com/ and http://www.binney-smith.com/.

This news release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.  These
statements are based on Grand management's current expectations and are subject
to risks and uncertainties and changes in circumstances. All forward-looking
statements included in this press release are based upon information available
to Grand as of the date of the press release, and it assumes no obligation to
update or alter its forward- looking statements whether as a result of new
information, future events or otherwise. Further information on risks or other
factors that could affect Grand's results of operations is detailed in the
filings of Grand Toys International Limited. in its filings with the SEC, and
the filings of its predecessor, Grand Toys International, Inc.

   CONTACT:
   Tania M. Clarke
   Vice President of Finance
   [phone], ext. 233
   E-mail: 

DATASOURCE: Grand Toys International, Inc.



CONTACT:  Tania M. Clarke, Vice President of Finance of Grand Toys

International, Inc., [phone], ext. 233, or  



Web site:  http://www.binney-smith.com/

http://www.grand.com/ 

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