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More Than 900 Canadian Electronics Stores to Become THE SOURCE BY
CIRCUIT CITY
RICHMOND, Va. and Barrie, ONTARIO, April 27 /PRNewswire-FirstCall/ -- Circuit
City Stores, Inc. and InterTAN Canada Ltd. today announced that on or before
June 30, 2005, all stores currently operated by InterTAN Canada Ltd. under
license from RadioShack Corporation will be re-branded as THE SOURCE BY CIRCUIT
CITY. The introduction of THE SOURCE BY CIRCUIT CITY stores begins today with
the unveiling of the Toronto Eaton Centre location.
"Ninety percent of all Canadians live within a 10-minute drive to one of our
locations. By June 30, THE SOURCE BY CIRCUIT CITY will have the same national
coverage," said Brian Levy, president and chief executive officer of InterTAN
Canada Ltd. "Customers will continue to see quality, national and
international electronics brands as well as an emphasis on personal and
portable devices."
THE SOURCE BY CIRCUIT CITY will be the local destination for personal
electronics such as MP3 players, digital cameras, LCD TVs and a broad selection
of personal and portable consumer electronics. THE SOURCE BY CIRCUIT CITY will
also offer a diverse mix of communication, computer and household electronic
products.
The Eaton Centre store in Toronto is the first location to be re-branded THE
SOURCE BY CIRCUIT CITY and will be followed by other locations in the Greater
Toronto Area and other major markets. The introduction of THE SOURCE BY
CIRCUIT CITY will be supported by a major advertising campaign featuring
television and radio commercials as well as print and outdoor advertising.
The company also released a copy of the mark for THE SOURCE BY CIRCUIT CITY.
About THE SOURCE BY CIRCUIT CITY. THE SOURCE BY CIRCUIT CITY
(http://www.thesourcecc.com/) is operated by InterTAN Canada Ltd., an
indirectly owned subsidiary of Circuit City Stores, Inc. Building on InterTAN
Canada Ltd.'s more than 30 years of experience as an electronics retailer, THE
30, 2005. All stores will offer a wide range of brand name consumer
electronics including communications, computing, personal audio and cool
gadgets.
About Circuit City Stores, Inc. Circuit City Stores, Inc. is a
leading specialty retailer of consumer electronics throughout the United
States and Canada. The company's domestic segment operates through 612
Superstores and five mall-based stores in the United States. The company's
international segment operates through approximately 1,000 retail stores,
dealers and other outlets in Canada.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )
(Logo: http://www.newscom.com/cgi-bin/prnh/20050427/DCW007LOGO )
SOURCE Circuit City Stores, Inc.
(CC)
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO
http://www.newscom.com/cgi-bin/prnh/20050427/DCW007LOGO
http://photoarchive.ap.org/
DATASOURCE: BY CIRCUIT CITY will have more than 900 locations nationwide by
June
CONTACT: Stephanie Bell, , or Adrienne Simic,
, both of Media Profile, +1-416-504-8464, for Circuit
City Stores, Inc.; or Bill Cimino, Director of Corporate Communications of
Circuit City Stores, Inc., +1-804-418-8163,
Web site: http://www.circuitcity.com/
http://www.thesourcecc.com/