Circuit City Stores, Inc. Names David L. Mathews Senior Vice President, President Circuit City Direct

Circuit City Stores, Inc. Names David L. Mathews Senior Vice
President, President Circuit City Direct 


RICHMOND, Va., June 28  /PRNewswire-FirstCall/ -- Circuit City Stores, Inc.
today announced that David L. Mathews has joined the company as senior vice
president, president Circuit City Direct.

Mathews, 45, has extensive experience in direct marketing and multi- channel
retailing.  Most recently, Mathews was chief executive officer of Allasso
Management Group, a direct marketing consulting practice.  Previously, he was
president and chief operating officer of Crutchfield Corporation, a direct
marketer of consumer electronics located in Charlottesville, Virginia; and
senior vice president - marketing of eCustomers, Inc.  In addition, Mathews
spent three years with Dell Computer Corporation in various marketing roles
including director of global marketing and director of consumer marketing. 
Mathews also spent 11 years with L.L. Bean Inc. in catalog, international
retailing and internet roles, including general manager of LLBean.com.

"Dave brings world-class multi-channel retail experience and is a great
addition to our team," said Philip J. Schoonover, president of Circuit City
Stores, Inc.  "One of our goals is to become a true multi-channel retailer with
a consumer experience that is second to none.  Dave will bolster our efforts
towards creating the seamless shopping experience that we envision for our
customers."

Circuit City Direct operates circuitcity.com, customer call centers,
business-to-business sales, direct consumer marketing and the soon-to-be-
introduced Circuit City catalog.

Mathews will report to Senior Vice President and Chief Marketing Officer Fiona
P. Dias.

About Circuit City Stores, Inc.

Circuit City Stores, Inc. is a leading specialty retailer of consumer
electronics.  The domestic segment operates 613 Superstores and five mall-
based stores in 158 U.S. markets.  The international segment operates through
more than 960 retail stores and dealer outlets in Canada.  Circuit City also
operates Web sites at http://www.circuitcity.com/ and at
http://www.thesourcecc.ca/.

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DATASOURCE: Circuit City Stores, Inc.



CONTACT:  Bill Cimino, Director of Corporate Communications of Circuit

City Stores, Inc., [phone]



Web site:  http://www.circuitcity.com/

http://www.thesourcecc.ca/ 

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