TalkPoint Communications Named Preferred Partner for Primedia Business Magazines & Media

TalkPoint Communications Named Preferred Partner for Primedia
Business Magazines & Media
Partnership Will Provide Interactive Webcast Offering to More Than 70 Primedia
Business-to-Business Publications



NEW YORK, Sept. 28  /PRNewswire/ -- TalkPoint Communications, the leading
provider of Web-based communication solutions, and Primedia Business Magazines
& Media, a targeted media company that connects sellers to qualified buyers
through more than 70 business-to-business publications, announced today that
they have entered into an agreement for Webcasting services. TalkPoint's
solutions will empower Primedia Business to host broadcasts on a variety of
topics to reach their extensive subscriber base.

Under this agreement, Primedia's audience of current and prospective
subscribers will be invited to view and take part in panel discussions that
expand upon issues addressed in the print magazine, or that introduce new
topics of significance to viewers. These Webcasts will enable Primedia Business
to extend its brands and ensure that viewers rely on its publications as the
best source of timely and critical information in their respective fields.
TalkPoint's suite of interactive solutions will include audio with synchronized
slides and interactive elements such as real-time polling and Q&A. In addition,
the events will be archived for continued access by the magazine audience.

"Primedia Business prides itself on providing businesspeople around the globe
with trusted information in their respective industries. We believe that
Webcasting is an excellent way to provide the Primedia Business audience with
up-to-the-minute commentary on critical issues affecting their world," said
Primedia Business online sales director Rob Shore. "The Webcasts allow viewers
to interact directly with industry experts, providing a unique and valuable
experience."

"The partnership between TalkPoint and Primedia Business brings together two
leaders in their respective fields," said TalkPoint CEO Nick Balletta. "We feel
that TalkPoint's combination of first-class service and expertise is helping
publishers attract larger and more responsive audiences while extending the
brand image of all their publications. We are thrilled to be partnering with a
business leader like Primedia."

About PRIMEDIA Business Magazines & Media

PRIMEDIA Business Magazines & Media is a leading producer of targeted
publications, Web sites and exhibitions that bring sellers together with
qualified buyers. It consists of more than 70 publications, 130 Web sites,
approximately 100 e-mail newsletters, more than 20 trade shows and more than
450 directories and books that serve professionals in 20 market sectors
including: Agribusiness, Communications, Electrical & Public Services,
Entertainment, Marketing and Transportation.  More information about the
company can be found at http://www.primediabusiness.com/.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2003
revenues from continuing businesses of $1.3 billion, our properties deliver
content via print as well as the Internet, live events and video and offer
highly effective advertising and marketing solutions in some of the most sought
after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, their Web sites and About.com, and is the #1 special interest
magazine publisher in the U.S. with well-known brands such as Motor Trend,
Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod,
Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1
publisher and distributor of free consumer guides, with Apartment Guide, Auto
Guide and New Homes Guide. PRIMEDIA Business Information has leading positions
in 20 market sectors such as Agribusiness, Communications, Entertainment,
Marketing and Transportation. PRIMEDIA Education and Training includes Channel
One and other educational and training products. PRIMEDIA's stock symbol is
NYSE: PRM. More information about the company can be found at:
http://www.primedia.com/

About TalkPoint Communications

TalkPoint Communications provides Web-based presentation solutions that enable
companies to communicate more effectively. TalkPoint's easy-to-use applications
incorporate audio, video, slides, and other interactive elements to deliver
high-impact presentations cost effectively. With both self-service and
full-service solutions, TalkPoint empowers business leaders to quickly and
reliably make their point.

For more information on how TalkPoint works with Publishers, go to
http://www.talkpoint.com/publishing.

For more information on TalkPoint's full-range of business communication
solutions, go to http://www.talkpoint.com/ or contact a sales representative at
[phone]. 

DATASOURCE: TalkPoint Communications



CONTACT:  Doug Cullen, VP Sales, TalkPoint Communications,

[phone], 



Web site:  http://www.primedia.com/

http://www.primediabusiness.com/

http://www.talkpoint.com/

http://www.talkpoint.com/publishing 

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