PRIMEDIA's IntelliChoice Announces Award-Winning Certified Pre-Owned Vehicle Programs

PRIMEDIA's IntelliChoice Announces Award-Winning Certified Pre-Owned Vehicle
Programs
Jaguar and Honda Top the List for Program Quality 


ANAHEIM, Calif., Oct. 29  /PRNewswire/ -- PRIMEDIA's IntelliChoice announced
today the winners of the fifth annual ranking of certified pre-owned vehicle
programs.  The list of winners reveals that manufacturers are responding to
consumers' desire for quality pre-owned cars.  Overall, Honda Certified Used
Cars was judged the best Non-Luxury program and Jaguar Select Edition the best
Luxury program.  This is the fifth year in a row that Honda has had the best
program in the Non-Luxury class.  Jaguar has achieved this honor in four out of
the past five years.

Programs are evaluated based on how well they match up with consumer
preferences.  Major areas of analysis include the inspection lists, warranties,
title verification, availability of special financing, roadside assistance
benefits, and return/exchange policies.  Since the target markets are different
between Luxury and Non-Luxury vehicles, the 24 different manufacturer sponsored
programs available have been split into two classes -- Luxury and Non-Luxury.

                Top Certified Pre-Owned Programs By Class

                 Luxury                            Non-Luxury

   Ranking       Manufacturer      Ranking         Manufacturer

   1             Jaguar            1               Honda
   2             Volvo             2               Volkswagen
   3             Lincoln           3               Chrysler/Dodge/Jeep
   4             Acura             4               Ford/Mercury
   5             Saab              4               Mazda



The most important considerations for consumers shopping for certified pre-owned
vehicles are the warranties and inspections offered by the manufacturers.  In
the luxury class, Jaguar has the Best Warranty, and ties with Land Rover for the
best inspection list.  In the Non-Luxury class, Volkswagen has the Best Warranty
and Ford and Mercury tie for the best Inspection.

"We continue to improve the quality of this analysis.  This year we've
incorporated new consumer research to better reflect the program attributes that
are most valued by consumers," said Dave Wurster, publisher of PRIMEDIA's
IntelliChoice.  In addition to Honda and Jaguar, other notable performances
include:

   * Chrysler/Dodge/Jeep is the top ranked Non Luxury domestic program for
     the second year in a row.
   * Ford Motor Company has six brands ranked among the leaders.  There are
     three in the Luxury class (Jaguar, Volvo, Lincoln) and three in the
     Non-Luxury class (Ford, Mercury, Mazda).
   * Volkswagen, based on the strength of their warranty and inspection list
     has moved into the second spot in the Non-Luxury class.
   * Both American Honda brands (Honda and Acura) are among the leaders in
     their respective classes.
   * Saab has moved into the top five for the Luxury class in the first year
     that IntelliChoice has included them in its analysis.



According to John Cobb, PRIMEDIA's vice president and general manager of the
automotive and action sports internet group, "It's very important that consumers
understand the value of the manufacturer sponsored Certified Pre-Owned Programs.
 This continues to be a growing trend in the marketplace. We are happy to be
able to provide this information on over 50 sites throughout the PRIMEDIA
Automotive Network including http://www.motortrend.com/ and
http://www.automobile.com/."

PRIMEDIA's IntelliChoice maintains a summary of the 24 evaluated programs on its
web site at http://www.intellichoice.com/preowned/pre-main.cfm.

About PRIMEDIA's IntelliChoice

Founded in 1986, PRIMEDIA's IntelliChoice is the first and leading company that
develops and distributes consumer automobile ownership data, ratings of vehicles
based on their consumer value, leasing cost data and Certified Pre-Owned Program
analysis.  More information can be found on the IntelliChoice Web site,
http://www.intellichoice.com/.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States, with
positions in consumer and business-to-business markets.  Our properties deliver
content via print as well as video, the Internet and live events and offer
highly effective advertising and marketing solutions in some of the most sought
after niche markets.  With 2002 sales from continuing businesses of $1.5
billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with
more than 250 titles.  Our well known brands include Motor Trend, Automobile,
New York, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's
AutoWorld, and Registered Rep. The company is also the #1 publisher and
distributor of free consumer guides, including Apartment Guides.  PRIMEDIA
Television's leading brand is the Channel One Network and About is one of the
largest sources of original content on the Internet.  PRIMEDIA's stock symbol
is: NYSE: PRM.  More information about the company can be found at
http://www.primedia.com/. 

DATASOURCE: PRIMEDIA



CONTACT:  David Wurster of PRIMEDIA's IntelliChoice, [phone],

; or Laura Schramm, [phone],

, for PRIMEDIA



Web site:  http://www.primedia.com/

http://www.intellichoice.com/ 

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