Outdoor Channel Adds Four Wheeler TV and Hot Rod TV to 2004 Lineup

Outdoor Channel Adds Four Wheeler TV and Hot Rod TV to 2004 Lineup 


TEMECULA, Calif., Nov. 12  /PRNewswire/ -- PRIMEDIA and The Outdoor Channel
(TOC) announce the addition of Hot Rod TV and the newly created Four Wheeler TV
to the 2004 TOC schedule.

"These exciting titles from the PRIMEDIA Automotive Enthusiast Group strengthen
our association with the publishing giant and build on the success of our
current offerings from PRIMEDIA Outdoor Group, including Guns and Ammo TV.  This
deal also strengthens our commitment to motorized programming with two very
compelling and well established brands," said Wade Sherman, Senior Vice
President of Programming for The Outdoor Channel.

The new programs will run year round, starting in January of 2004.  Four Wheeler
TV and Hot Rod TV will be seen Saturdays from 8:00 to 9:00PM EST, Wednesdays
from 12:00AM to 1:00AM EST and Thursdays from 6:00-7:00PM EST in a one-hour
block.

Based on industry-leading editorial content from Four Wheeler Magazine, Four
Wheeler TV will cover the red-hot off-road marketplace with coverage of off-road
adventures, industry events, contests and challenges, and other interesting
features aimed at off-road truck enthusiasts.  The show will also feature "How
To" segments and showcase aftermarket products and accessories from leading
manufacturers.

Entering its fourth season on television, Hot Rod TV delivers the unique mix of
features, events, project cars, performance evaluations and tech tips found in
Hot Rod Magazine.  The show features awe-inspiring automobiles as well as the
enthusiasts who restore, modify, race, and collect them.  Hosted by long-time
NHRA announcer and industry legend Dave McClelland, Hot Rod TV brings the
excitement shared by millions of loyal car enthusiasts to the audience of The
Outdoor Channel.

"We are very excited about partnering with The Outdoor Channel to bring the very
best automotive programming to their audience," said Craig Nickerson, President
and CEO of PRIMEDIA's Automotive Enthusiast and Action Sports Group. "Television
is an important extension for our brands as our unmatched editorial expertise,
brand loyalty and engaging material translate into exceptional television
opportunities.  We look forward to a successful relationship with The Outdoor
Channel and to growing our audiences."

About The Outdoor Channel

Based in Temecula, CA, The Outdoor Channel has since 1993 been the only national
cable TV network dedicated to providing the best in traditional outdoor
programming to American viewers.  The Outdoor Channel is now available to over
60,000,000 homes through a combination of cable and the digital satellite
services DIRECTV and DISH Network.  If The Outdoor Channel is not available on
the local cable system, individuals should call and request it or see their
local satellite retailer.  The Outdoor Channel can be added to any DIRECTV or
DISH Network programming package for $1.99 per month by asking for it "a la
carte".  For more information, visit The Outdoor Channel Web site at
http://www.outdoorchannel.com/.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States, with
positions in consumer and business-to-business markets.  Our properties deliver
content via print as well as video, the Internet and live events and offer
highly effective advertising and marketing solutions in some of the most sought
after niche markets.  With 2002 sales from continuing businesses of $1.5
billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with
more than 250 titles.  Our well-known brands include Motor Trend, Automobile,
Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's Auto World,
Registered Rep, Snowboarder, Stereophile, Photographic and Folio. The company is
also the #1 publisher and distributor of free consumer guides, including
Apartment Guides.  PRIMEDIA Television's leading brand is the Channel One
Network and About is one of the largest sources of original content on the
Internet.  PRIMEDIA's stock symbol is NYSE: PRM.  On the web at
http://www.primedia.com/. 

DATASOURCE: The Outdoor Channel



CONTACT:  Mike Hiles, , for The Outdoor Channel; or

Melanie Crandall of PRIMEDIA, [phone]



Web site:  http://www.primedia.com/

http://www.outdoorchannel.com/ 

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