Telstra Selects Amdocs ChangingWorlds to Support BigPond(R) Mobile Portal

HONG KONG, Nov. 18  /PRNewswire-FirstCall/ -- Amdocs (NYSE:DOX), the leading provider of customer experience systems, today announced that Telstra has deployed Amdocs ChangingWorlds personalization technology to support its BigPond Mobile portal. The portal offers customers news and information services through mobile devices. The announcement was made at Mobile Asia Congress taking place this week.

Telstra has enhanced its BigPond Mobile portal offering to deliver a more personalized user experience and enable more efficient management of its mobile content services. The new portal, which was designed in response to extensive customer feedback, makes navigating BigPond's expanding inventory of entertainment, news and directory services even easier.

Amdocs ChangingWorlds is providing Telstra with personalization capabilities that include:

  --  Quick and easy access to relevant content based on users' specific
      interests;
  --  Prioritized portal menus based on users' previously searched content
      to significantly reduce the number of clicks required to find relevant
      content;

  --  Automatic delivery of user-specific content to alert subscribers about
      new and interesting content based on their individual preferences and
      usage.



"As mobile portals evolve, personalization technology will be a key contributor to delivering a relevant and compelling content experience. Amdocs ChangingWorlds technology is helping Telstra to deliver the right content to the customer at the right moment," said Telstra Product Management Executive Director, Ross Fielding.

"Our new mobile portal learns what customers like and personalizes content based on their interests. This means that if a customer is a sports fan and constantly browses sports content, sports news will then rise to the top of their home tab. It's an Australian first, and it will help customers to quickly get to the content they want, while increasing page visits and content sales. The new portal technology also gives us the capability to publish new content in a fraction of the time that it used to take. This includes enabling us to take direct RSS feeds from our trusted third-party content providers. This means we can serve up more content and ensure it's as current as possible," Ross continued.

Amdocs is also working with Telstra on a multi-phase change project to enhance Telstra's operational support systems (OSS) which includes service and resource management, consulting, and integration services.

About Telstra Corporation Ltd

Telstra is Australia's leading telecommunications and information services company with one of the best known brands in the country. Telstra is the only true media communications company in Australia that can provide customers with a truly integrated telecommunications experience across fixed line, mobiles, broadband (BigPond®), information, transaction and search (Sensis®) and pay TV (FOXTEL).

Beyond Australia, the corporation has local Telstra Asia offices in Beijing and Hong Kong and many Asian business interests. These include Hong Kong mobile operator CSL New World; the provision of corporate voice and information services through Telstra Asia and Reach Ltd; leading Chinese internet businesses SouFun Holdings Limited, Norstar Media and Autohome/PCPop; and value added mobile internet providers China M and Sharp Point.

About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and the intentional customer experience(TM) -- at every point of service.  Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 17,000 employees and serves customers in more than 60 countries around the world. For more information, visit Amdocs at http://www.amdocs.com/.

Amdocs Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2008, filed on December 8, 2008, and in our quarterly 6-K furnished on February 9, May 12 and August 10, 2009. 

DATASOURCE: Amdocs



CONTACT:  Garland Harwood of Weber Shandwick for Amdocs, [phone],





Web Site:  http://www.amdocs.com/ 

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