Shell Named Official Fuel Provider for HFM U.S. Auto and Motorcycle Titles

Shell Nitrogen Enriched Gasolines to be Exclusively used for Car and Driver, Road & Track and Cycle World Testing and Evaluation


NEW YORK, Aug. 26  /PRNewswire/ -- Hachette Filipacchi Media U.S. and Shell today announced an agreement naming Shell the official fuel provider for Car and Driver, Road & Track and Cycle World. Through the alliance, all vehicle testing and evaluation by the brands' editorial teams will be fueled by Shell Nitrogen Enriched Gasolines.

"This relationship allows Shell to engage a very influential group of automotive and motorcycle enthusiasts who understand the importance of using high-quality gasolines," said Karen Wildman, Shell North American brand and communications manager. "At Shell, we love what we do. We pride ourselves on being a leader in advanced fuels technology, and are pleased to bring these insights to HFM U.S. readers."

Beginning in September 2009, the program will connect Shell Nitrogen Enriched Gasolines, including Shell V-Power , the premium grade gasoline that contains the highest concentration of the Shell Nitrogen Enriched cleaning system, with Car and Driver, Road & Track and Cycle World. All cars, trucks and motorcycles that undergo vehicle testing in the U.S. will be fueled exclusively by Shell. As part of the relationship, Shell will receive branding and exposure across the three magazines' print, online, and radio platforms.

"The relationship is a win-win for our audience of enthusiasts, who have a deep passion for their vehicles and will appreciate greater insight into the most recent advancements in fuel technology," said John Driscoll, SVP, Chief Brand Officer, Car and Driver and Road & Track. "They are recognized by their friends and families as experts, so Shell benefits by educating these influencers and empowering them to become 'brand ambassadors.' Furthermore, this relationship with Shell allows us to add yet another level of consistency with our vehicle evaluations and testing by controlling the fuel that is used."

Top automakers agree that all gasolines are not the same and that a clean engine performs better. Shell works very closely with automotive manufacturers to gain insight into current and future engine technologies. Shell Nitrogen Enriched Gasolines have been extensively tested, clocking more than a half-million miles in various engines and vehicles, covering a wide range of conventional, modern turbo-charged, direct-fuel-injected and hybrid engines.

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE: RDS.B)].

Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 branded stations in the Eastern and Southern United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE:RDS.B)]. For more information, please visit http://www.shell.com/.

About Hachette Filipacchi Media U.S. (HFM U.S.) (http://www.hfmus.com/)

Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers' passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms.  Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group) and Motorcycling (Cycle World). HFM U.S. is part of Lagardere's (http://www.lagardere.com/) media division Lagardere Active, a producer of special-interest content in more than 40 countries. 

DATASOURCE: Hachette Filipacchi Media U.S.



CONTACT:  Anne Janas, Hachette Filipacchi Media U.S., [phone],

; or Erik Fairleigh, Edelman, for Shell, [phone],





Web Site:  http://www.hfmus.com/ 

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