Crown Imports Hires Horizon Media as New Media Agency of Record

CHICAGO, Nov. 23  /PRNewswire/ -- Crown Imports announced that it has awarded Horizon Media all media planning and buying business across the company's entire portfolio, including Corona Extra and Modelo Especial.  The business, which excludes out of home media, will be managed out of Horizon's Los Angeles office.

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Beginning this month, Horizon Media will partner with Crown as Agency of Record for media to help maximize brand awareness, consideration and purchase intent for the entire Crown portfolio, which includes Corona Extra, the number one imported beer, Corona Light, Modelo Especial, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao.

"Crown's well positioned portfolio, led by Corona, already benefits from having unique and memorable ad campaigns, and we look forward to leveraging Horizon's impressive media planning and buying experience to maximize the delivery of our brand messages to our targeted consumers across a wide variety of platforms," said Jim Sabia, executive vice president of marketing for Crown Imports.  "We were impressed by Horizon's strong category experience and collaborative approach to media planning and buying across national and local media channels for the General and Hispanic Market."

Horizon will begin working with Crown this month to plan and execute media buying efforts for the 2010 calendar year.  "We are extremely motivated to help take Corona, and the entire Crown portfolio, to the next level.  The media landscape today provides great opportunity for innovation and creativity in the planning process and we look forward to putting all of Horizon's assets to work in achieving the goals for Corona and the entire Crown portfolio," said Bill Koenigsberg, president, CEO and founder Horizon Media Inc.

"We are thrilled to be working with a brand that has an incredibly strong heritage," added Zach Rosenberg, EVP and general manager, Horizon Media, Inc.  "We look forward to leveraging Horizon's creativity and innovation to help raise the bar even higher."

About Crown Imports

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S. Crown is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE:STZNYSE:ASX:NYSE:CBR), a leading international beverage alcohol producer, importer and marketer.  For more information, visit http://www.crownimportsllc.com/.

About Horizon Media

Founded in 1989, Horizon Media, Inc. is the largest U.S. independent media services company. Horizon's core mission, "To create the most meaningful brand connections within the lives of people everywhere," is focused on helping clients sell products and build brands through insightful marketing counsel, and delivered through effective negotiation and placement. Horizon's holistic approach to brand marketing and development has resulted in estimated billings of $2 billion and established the company as the fastest growing agency in the industry. Headquartered in New York City with a full service office in Los Angeles, Horizon also has offices in San Diego, and Amsterdam, Netherlands. Horizon is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies.  For more information, please visit the company's website at http://www.horizonmedia.com/. 

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DATASOURCE: Crown Imports



CONTACT:  Bill Ligas, Crown Imports LLC, [phone],

; Cindy Riccio, Horizon Media, [phone],





Web Site:  http://www.crownimportsllc.com/

http://www.horizonmedia.com/ 

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