Avaya Expert Predicts the Impact of Context Awareness and Social Networking on Business Communications

Keynote presentation at first IEEE International Conference on Semantic Computing addresses emerging collaborative technologies 


IRVINE, Calif., Sept. 18  /PRNewswire-FirstCall/ -- New computer technologies -- driven by communications data and analytics -- that intelligently automate our communications will transform the way we interact with each other to conduct business, according to Avaya Labs scientist Doree Seligmann, who will speak today at the first IEEE International Conference on Semantic Computing.

"What people are doing in their day to day business communications helps to identify who they should be interacting with and how," Seligmann said.  "By combining context awareness and social networking, we expect to be able to establish more effective and successful interactions."

Seligmann is director of collaborative applications research for Avaya Labs.  Her group has developed algorithms and models to infer an individual's communication context that includes presence, availability, whether they can be interrupted and are willing to interact, their area of expertise and their social cohesiveness.  Her team has developed a number of inventions that leverage communication context - including a method for a calendar application to estimate the time you must leave the office in order to arrive promptly for a meeting, and a "personalized customer relationship management" application that tells you, how, when and how often a caller has tried to reach you and pops up pertinent notes for you to use during your call.

The IEEE (Institute of Electrical and Electronics Engineers, Inc.) International Conference on Semantic Computing is an international forum for researchers to exchange information regarding advancements in the state of the art and practice of semantic computing, which is a vision of information technology based on semantics shared between people and machines, aiming at making computers more usable and useful to everybody.

During her keynote, Seligmann is sharing information on current Avaya Labs research projects that factor in information derived from users' communications activities and conversations to make communication choices.

"There are great benefits for businesses, improving communications within the enterprise, between the enterprise and its customers, and between different enterprises," Seligmann said.  "We can analyze conversations and collaborations to track knowledge and experience, so when a group needs to bring in a new team member to help on new problem we can identify the person with the most up-to-date information on that subject.   But we can do even more.  We can try to make the most suitable match by considering other factors including up-to-date information about previous interactions within the group, past experiences with similar topics, level of expertise in communication skills, duration and tone of past conversations, language, and temperament. How to best gather and use this myriad of information is the focus of our collaborative communications research."

Since joining Avaya, Seligmann has filed more than 50 patents, most of which involve technologies designed to help people communicate more efficiently and effectively and have a higher-quality experience while doing so.

In November she will speak at CollaborateCom 2007, a collaborative computing conference in New York, N.Y.

About Avaya

Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500(R), use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site: http://www.avaya.com/. 

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