White Energy Appoints Head of North American Operations

  
    
  
  
    
      White Energy Company Limited, a Sydney-based company which is in the 
      business of commercializing its patented coal upgrading technology 
      worldwide (ASX:WEC), today announced it has appointed Judith A. Tanselle 
      as the President of its North American operations.
    
    
      The appointment occurs as White Energy looks to ramp-up its North 
      American presence, and capitalize on the opportunities available working 
      with American coal producers in the Powder River Basin, to produce a 
      cleaner, more energy efficient coal product from their vast 
      sub-bituminous coal reserves.
    
    
      Tanselle, age 53, joins White Energy Company from JM Energy Advisors, 
      LLC, where she was principal of an energy consulting company 
      specializing in advising US based power companies and others involved in 
      the competitive energy industry on risk management, portfolio 
      optimization, project development and environmental strategy. 
      Immediately prior to her time with JM Energy, Tanselle was an Executive 
      Director of New Jersey’s NRG Energy where she 
      was responsible for managing their coal and emissions procurement and 
      trading activities. She has also held the positions of Managing Director 
      of Coal and Oil Trading for PG&E National Energy Group in Maryland, Vice 
      President of Coal and Emissions Marketing for Missouri-based Aquila 
      Energy, and Manager of Coal Trading at LG&E Energy Marketing in 
      Louisville, Kentucky.
    
    
      She currently serves on the Board of Directors for the Coal Trading 
      Association (CTA), is a past member of the NYMEX Coal Advisory Committee 
      and a past President and Director of the Lexington Coal Exchange.
    
    
      John Atkinson, Managing Director of White Energy Company, said, “The 
      appointment of such a senior figure in the American coal industry sends 
      a clear signal of our intent in the US market, particularly the Powder 
      River Basin.
    
    
      “Judy has been working closely with us in a 
      consulting capacity for a number of months and has contributed towards 
      the development of White Energy’s North 
      American market entry strategy. This process has clearly demonstrated 
      there is a need to have someone leading in the US, helping drive our 
      business dealings with the sub-bituminous coal producers and power 
      companies alike.
    
    
      Tanselle stated, “White Energy is at a pivotal 
      stage in its development, and the Group is starting to gain real 
      traction with the US coal producers and power companies who are coming 
      to grips with the value of its Briquetting Technology that upgrades 
      lower grade coals such as those in the Powder River Basin into higher 
      energy briquettes with properties similar to that of higher value 
      bituminous coals.
    
    
      “For national energy security and 
      environmental reasons, the US is increasing its dependence on 
      sub-bituminous coals out of the Powder River Basin. When these coals are 
      upgraded using White Energy’s unique process, 
      the result is a coal that can be transported and converted to 
      electricity much more efficiently creating value for the coal producer, 
      railroad, utility and ultimate electricity consumer. Also, since the 
      White Energy process creates a dust free briquette, this process may be 
      the solution to the environmental challenge of coal dust that the US 
      coal and rail industries have been searching for.”
    
    
      “White Energy’s 
      entry into the North American market is a significant step for the 
      Company but it is also very important for the US coal and energy 
      industries. I see White Energy as having enormous opportunities in North 
      America and am very excited to be joining them to accelerate the 
      deployment of the White Energy process in this region.”
    
    
      About White Energy Company Limited 
    
    
      White Energy Company Limited is a public company listed on the 
      Australian Stock Exchange under the ticker symbol WEC. White Energy is 
      the exclusive worldwide license holder of the Binderless Coal 
      Briquetting process that upgrades relatively poor high moisture coals 
      and significantly increases their energy efficiency. White Energy is in 
      the process of commercializing its technology and is currently 
      constructing a major commercial plant in Indonesia. In addition to its 
      Indonesian focus, it is actively pursuing opportunities to deploy its 
      technology across various markets including China, India, South Africa 
      and the USA.
    
    
      White Energy has a technology that represents a first step in building a 
      cleaner coal solution. White Energy has an evolutionary process that 
      speeds the maturation of lower grade coals. White Energy is committed to 
      delivering cleaner coal technologies with a view to ultimately achieving 
      zero emission targets. Its White Coal process has been shown to be cost 
      and operationally superior to competing technologies. The process was 
      developed by Australia’s Commonwealth 
      Scientific Research organization in conjunction with TraDet Inc, K.R. 
      Komarek Inc and The Griffin Coal Mining Company Pty Ltd.
    
    
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