VIDEO from Medialink and General Motors: Luxury Car Business Surges

NEW YORK, Dec. 15  /PRNewswire/ -- Contrary to some segments of the automobile business that have been affected by the rise in gas prices, the luxury car business is surging -- even as the definition of "what luxury means" continues to change.

(See video at: http://media.medialink.com/WebNR.aspx?story=32845)

There was a day when power windows, tilt, cruise, maybe some wood or leather on the inside meant a luxury car.  Today, that's on an entry-level car.  Luxury car brands now take craftsmanship to unexpected levels.

For instance, Cadillac has a patented scent for their leather seats and leather is now cut, sewn, and stretched over all exposed surfaces of the interior.  For their high-end halo car, the XLR, each engine is literally handmade.  So, you can actually have craftsmen work on your car, personalize it, and build it specifically for you.  This is something that typical mass production lacks.

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DATASOURCE: Medialink and General Motors



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Web site: http://media.medialink.com/ 

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