HUMMER Taps Regis Philbin for New Television Commercial

HUMMER Taps Regis Philbin for New Television Commercial
New Ads to Break during Dec. 14 NFL games 


DETROIT, Dec. 12  /PRNewswire/ -- In two new television ads, HUMMER will show
audiences different sides of the brand.  "Each of these ads reflect a different
facet of the brand's unique personality," said Liz Vanzura, director of HUMMER
advertising and sales promotion.  "One plays to the luxury side of the brand,
the other plays to the escapism side of the brand."

One of the new commercials will begin airing on Sunday, Dec. 14, during NFL
broadcasts.  Titled "Yacht," it features entertainment personality Regis Philbin
and Victoria Secret model Alessandra Ambrosio in a scenario that gives a whole
new meaning to "off roading."

In the second spot, titled "Illumination Night," HUMMER owners take their
families out to a unique location to enjoy themselves and each other.  "It is
about enthusiasts coming together while showcasing what their HUMMERs can do and
where they can take you," said Vanzura.

Boston-based Modernista! is the advertising agency that created the
commercials.

"Trucks, supermodels, yachts and Regis -- What's not to like?" said Gary Koepke,
co-founder of Modernista!  "Both ads are very aspirational spots."

"Yacht" is a 30-second commercial.  "Illumination Night" exists as both
30-second and 60-second versions.

HUMMER

The HUMMER product line-up consists of two models, the H1, based on the military
HUMVEE, and the H2.  The H1 has two distinct body styles -- the H1 Wagon and the
H1 Soft-Top.  The H2 SUV went on sale in July 2002, and the new H2 SUT will be
available in showrooms in summer 2004.

REGIS PHILBIN

As the face to which millions of Americans wake up every morning, Regis Philbin
has become a cultural icon in television broadcasting.  The energetic host of
the a.m. talker "Live with Regis and Kelly" took his daytime success to
primetime in 1999 with "Who Wants to be a Millionaire."

Since Philbin first stepped in front of the camera 40 years ago, he has
ambitiously tackled talk shows, game shows, the literary world, and even the
fashion industry.

A native of New York City, Philbin is a graduate of the University of Notre Dame
and received an honorary doctorate of law degree for his contributions to Notre
Dame and South Bend.  Regis and his wife Joy have two grown daughters, Joanna
and Jennifer. 

DATASOURCE: HUMMER



CONTACT:  John Wray of HUMMER Communications, [phone],

 



Web site:  http://media.gm.com/

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