Carlos de la Garza Named President of Sales and Marketing of Azteca America

Carlos de la Garza Named President of Sales and Marketing of Azteca America
-Mr. De la Garza Assumes Responsibilities Formerly Held by Phillip R. Woodie- 


MEXICO CITY, Nov. 4  /PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (NYSE:
TZA; BMV: TVAZTCA), one of the two largest producers of Spanish language
television programming in the world, announced today the appointment of Carlos
de la Garza, a TV Azteca veteran, as President of Sales and Marketing of Azteca
America, the fastest-growing Hispanic network in the United States.

Mr. De la Garza will be assuming responsibilities formerly held by Phillip R.
Woodie, heading the network's Madison Avenue sales office in New York City.

"I am confident that Carlos will bring Azteca America continuity as well as a
push to bring our network to the next level," said Mario San Roman, COO of TV
Azteca.

Mr. De la Garza brings a strong sales background and thorough knowledge of TV
Azteca to the position through his six years of experience as vice-president of
national sales, overseeing the company's top 120 clients. His sales strategy and
execution proved highly successful in breaking the market monopoly of Televisa
in Mexico. Prior to his appointment at Azteca America, Mr. De la Garza was CEO
of Movil@ccess, a wireless data company. He has also been instrumental in
establishing successful and efficient sales and marketing teams in the media and
telecommunications companies of Grupo Salinas.

"I look forward to taking the baton from Phillip," said Mr. De la Garza. "My
initial contact with the US advertising community has received a strong
reception. I look forward to repeating Azteca's Mexico success story here in the
US Hispanic market."

Company Profile

TV Azteca is one of the two largest producers of Spanish language television
programming in the world, operating two national television networks, Azteca 13
and Azteca 7, through 554 owned transmitters across the country.  TV Azteca
affiliates include Azteca America Network, a new broadcast television network
focused on the rapidly growing US Hispanic; Unefon, a Mexican mobile telephony
operator focused on the mass market; and Todito.com, an Internet portal for
North American Spanish speakers.

Azteca America, a fully-owned subsidiary of TV Azteca, is the fastest-growing
Hispanic television network in the United States. The network has affiliates in
29 markets, including: Los Angeles, New York, Miami, Houston, Chicago, San
Antonio, San Francisco-Oakland-San Jose, Albuquerque, Fresno-Visalia,
Sacramento-Stockton-Modesto, Orlando, Austin, Las Vegas, Bakersfield, West Palm
Beach-Ft. Pierce, Salt Lake City, Santa Barbara, Palm Springs, Wichita, Reno,
San Diego, Monterey-Salinas, Oklahoma City, Naples-Ft. Myers, Phoenix, Tucson,
Victoria, Charleston and Chattanooga. These markets represent coverage of 67% of
the US Hispanic population.

Except for historical information, the matters discussed in this press release
are forward-looking statements and are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
projected.  Risks that may affect TV Azteca are identified in its Form 20-F and
other filings with the US Securities and Exchange Commission. 

DATASOURCE: TV Azteca, S.A. de C.V.



CONTACT:  Investor Relations - Bruno Rangel, [phone]

, or Omar Avila, [phone],

, both of TV Azteca, S.A. de C.V.; or Media - Los

Angeles - Carmen Lawrence, [phone],  or

Sonia Pena, [phone], , both of Weber Shandwick

for TV Azteca, S.A. de C.V.; Mexico City - Daniel McCosh, +011-5255-3099-0059,

, or Tristan Canales, +011-5255-3099-1441,

, both of TV Azteca, S.A. de C.V.



Web site:  http://www.tvazteca.com.mx/ 

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