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Azteca America Announces the Addition Of Two New Affiliates in Key Us Hispanic
Markets
- Denver, Co and Yakima-Pascoe-Richland, Wa Raise Hispanic Network's Coverage To
69% -
MEXICO CITY, Nov. 25 /PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (NYSE:
TZA; BMV: TVAZTCA), one of the two largest producers of Spanish language
television programming in the world, announced today that Azteca America, the
company's wholly-owned broadcasting network focused on the U.S. Hispanic market,
has increased its coverage by adding two new affiliates in Denver, Colorado and
Yakima-Pascoe-Richland, Washington. The additions increase the network's
coverage to 31 markets, representing 69% coverage of US Hispanic households.
With the addition of KCIN-TV/Channel 27 in Denver and KBKI-TV/Channel 9 --
K14JH-TV/Channel 14 in Yakima-Pascoe-Richland, Azteca America continues its
growth in key U.S. Hispanic markets. These two deals contribute to the strength
of Azteca America network, especially since Denver is the 16th largest Hispanic
television market, and its 590,000 residents account for 1.67% of the U.S.
Hispanic population.
"The burgeoning Azteca America network continues to reach new Hispanic
communities across the United States," said Luis J. Echarte, president and CEO
of Azteca America. "Denver reaches such a solid audience base, it is a crucial
partnership that contributes greatly to the development of our network. Also,
Azteca America is always thrilled to be in business with channels like KBKI-TV
in the Yakima-Pascoe-Richland region, a full-powered station that will serve the
community for years to come."
The two new affiliates are added to Azteca America's 29 existing markets, which
include Los Angeles, New York, Miami, Houston, Chicago, San Antonio, San
Francisco-Oakland-San Jose, Albuquerque, Fresno-Visalia,
Sacramento-Stockton-Modesto, Orlando, Austin, Las Vegas, Bakersfield, West Palm
Beach-Ft. Pierce, Salt Lake City, Santa Barbara, Palm Springs, Wichita, Reno,
Victoria, San Diego, Monterey-Salinas, Oklahoma City, Naples-Ft. Myers, Phoenix,
Tucson, Charleston and Chattanooga.
For more information, please visit our corporate website at:
http://www.aztecaamerica.com/corporate.
Company Profile
TV Azteca is one of the two largest producers of Spanish language television
programming in the world, operating two national television networks, Azteca 13
and Azteca 7, through 554 owned transmitters across the country. TV Azteca
affiliates include Azteca America Network, a new broadcast television network
focused on the rapidly growing US Hispanic; Unefon, a Mexican mobile telephony
operator focused on the mass market; and Todito.com, an Internet portal for
North American Spanish speakers.
Except for historical information, the matters discussed in this press release
are forward-looking statements and are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
projected. Risks that may affect TV Azteca are identified in its Form 20-F and
other filings with the US Securities and Exchange Commission.
DATASOURCE: TV Azteca, S.A. de C.V.
CONTACT: Investor Relations - Bruno Rangel, +5255-3099-9167,
, or Omar Avila, +5255-3099-0041,
; Media Relations - In Los Angeles: Carmen Lawrence,
or Sonia Pena, , both of
Weber Shandwick for TV Azteca, S.A. de C.V., +1-310-407-6570 or
+1-310-407-6589; In Mexico City: Daniel McCosh, or
Tristan Canales, , 011-5255-3099-0059 or
+5255-3099-1441, both of TV Azteca, S.A. de C.V.
Web site: http://www.tvazteca.com.mx/