ProShares Short Financials (AMEX:SEF)
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ProShares announced today that tomorrow, October 9, 2008, it will resume
its normal process of creating new shares of its ProShares UltraShort
Financials (SKF) and ProShares Short Financials (SEF) exchange traded
funds. ProShares suspended creating new shares in these two ETFs in
response to a September 18 SEC order banning short sales of certain
financial stocks. The SEC order was extended on October 2 and is set to
expire tonight. During the suspension of creations, average daily
trading volume of SKF and SEF exceeded 19 million shares.
About ProShares
ProShares is the nation's fifth-largest provider of ETFs1,
offering 64 ETFs that provide investors with short and leveraged
exposure to a wide variety of stock and bond indexes. ProShares is part
of ProFunds Group, which also includes more than 115 ProFunds mutual
funds. Since 1997, ProFunds has provided mutual fund investors with
easier access to sophisticated investment strategies, with offerings
that include funds that seek to magnify daily index performance and
funds that seek to increase in value when markets decline.
All investing involves risk, including the possible loss of principal.
Short ProShares should lose value when their market indexes rise, and
they entail certain risks, including, in some or all cases, aggressive
investment techniques, inverse correlation and market price variance
risks, all of which can increase volatility and decrease performance.
ProShares are not diversified investments. Narrowly focused investments,
including sector ETFs, typically exhibit higher volatility. ProShares
are designed to meet daily objectives; results over longer periods may
differ. There is no guarantee that any ProShares ETF will achieve its
investment objective.
Carefully consider the investment objectives, risks, charges and
expenses of ProShares and ProFunds before investing. This and other
information can be found in their prospectuses. Read the prospectus(es)
carefully before investing. For a ProShares ETF prospectus, visit www.proshares.com
and seek advice from your financial adviser or broker/dealer
representative. Financial professionals can also call 866-PRO-5125. For
a ProFunds mutual funds prospectus, call 888-PRO-FNDS (individual
investors) or 888-PRO-5717 (financial professionals), or visit www.profunds.com.
Read the prospectus(es) carefully before investing.
ProFunds Group includes ProFunds mutual funds and ProShares ETFs.
ProFunds Distributors, Inc. is distributor for ProFunds mutual funds.
ProShares ETFs are distributed by SEI Investments Distribution Co.,
which is not affiliated with ProFunds Group or its affiliates.
2008-4109
1 Source: Bloomberg, based on assets as of
8/31/2008.