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“Journey to the Center of the Earth”
garnered significant ratings success with its Sunday, January 27th debut
on ION Television, ION Media Networks’
(AMEX:ION) flagship TV network reaching over 94 million homes. According
to Nielsen Media Research data, the two-hour original television movie,
a dynamic new adaptation of the classic tale by Jules Verne executive
produced by Robert Halmi, Sr. and Robert Halmi, Jr., was seen in more
than 1.1 million households and attracted over 1.6 million viewers. “Journey,”
the fifth original production from RHI Entertainment to air on ION, also
generated the highest delivery among key demographics of RHI content on
ION since its start.
The premiere telecast, featuring Ricky Schroder (Crimson Tide,
Lonesome Dove, NYPD Blue, 24) and Peter Fonda (Easy Rider, Ulee’s
Gold, 3:10 to Yuma), out-paced all previous ION/RHI movies,
demonstrating a steady increase in the exclusive franchise. “Journey”
boasted the most outstanding performance of any RHI movie on ION to date
with a 259 percent spike in the adults 25-54 demographic and 234 percent
gain in women ages 25-54. The Sunday night RHI Movie Weekend block has
shown continued growth versus the fourth quarter, boosting households by
112 percent and more than doubling in every demographic category.
“This positive response from our viewers is a
testament to the quality of our programming partnerships,”
said Brandon Burgess, Chairman and CEO of ION Media Networks. “RHI
is delivering on the promise of fresh, exciting programming that grows
our audience. As the Upfronts approach, advertisers are seeing tangible
proof of how important ION Television can be as part of their overall
media plans.”
More original programming from RHI will premiere on ION Television in
March. In addition, quality library titles slated to appear in the
coming weeks include the Emmy Award-winning miniseries “Arabian
Nights”; “Moby
Dick,” starring Patrick Stewart and Gregory
Peck; and “20,000 Leagues Under the Sea,”
starring Ben Cross.
By adding series like “Baywatch”
and “The Drew Carey Show”
to its lineup, ION Television is continuing to migrate toward more
mainstream content, attracting growing audiences. In fact, ION
Television saw a ratings boost on Monday, January 28th,
as “The Drew Carey Show”
delivered a .6 rating, doubling its four-week average since its launch
on New Year’s Day. In its 9:00 p.m. to 10:00
p.m. timeslot, the Emmy-nominated series captured 622,000 households,
and delivered a 73 percent increase in adults 25-54 and a 141 percent
increase in women 25-54 in comparison to its average performance since
its launch.
About ION Media Networks
ION Media Networks, Inc. owns and operates the nation's largest
broadcast television station group and ION Television, reaching over 94
million U.S. television households via its nationwide broadcast
television, cable and satellite distribution systems. ION Television
currently features popular TV series and movies from the award-winning
libraries of Warner Bros., Sony Pictures Television and CBS Television,
among others. ION Media has also partnered with RHI Entertainment, which
owns over 4,000 hours of acclaimed television content, to provide
weekend primetime programming consisting of exclusive original
programming and quality library titles. Utilizing its digital
multicasting capability, the company has launched several digital TV
brands, including qubo, a television and multimedia network for children
formed in partnership with several leading media and entertainment
companies, and ION Life, a television and multimedia network dedicated
to health and wellness for consumers and families. For more information,
visit www.ionmedia.tv.