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ION Television, ION Media Networks’ (AMEX:ION)
flagship TV network reaching over 90 million homes, announced that
average weekend viewership is showing substantial increases with the
debut of content from RHI Entertainment, the global leader in the
production and distribution of groundbreaking movies, miniseries and
series for television. Since the start of RHI Movie Weekend, which began
the weekend of June 29th, Saturday night
household impressions have experienced a 55 percent increase over
season-to-date figures.
ION Television’s consecutive Saturday night
showings of the newly digitally re-mastered, Emmy®
award winning miniseries Lonesome Dove, which stars Robert
Duvall, Tommy Lee Jones, Danny Glover, Diane Lane, Ricky Schroder, Chris
Cooper, and Anjelica Huston, is the highest rated television movie this
season in its 9:00 to 11:00 p.m. time period. Other highlights for the
Saturday night movies include:
Compared with season-to-date figures, Lonesome Dove’s
airings have increased delivery in women ages 25-54 by 34 percent.
Between the first and second early Saturday movie, the women 25-54
category increased 50 percent.
Overall, ION’s Saturday 7:00 to 11:00 p.m.
time period saw a 32 percent climb in household impressions versus
season-to-date numbers.
Sunday movie specials also showed a dramatic increase of 54 percent
amongst the women 25-54 year-old demographic. Additional results of
interest are:
The Sunday, July 8th movie special, Journey
to the Center of the Earth, a four-hour retelling of the classic
Jules Verne tale, starring Treat Williams, reached 868,000 viewers and
delivered 382,000 impressions in the adult 25-54 category.
Journey to the Center of the Earth further improved delivery in
the 7:00 to 11:00 p.m. time period with an additional 57 percent in
household impressions above the previous week.
Of the aforementioned week-to-week viewers, Sunday movies did notably
well in the adult 35-64 demographic, nearly doubling their previous
results.
“ION Television has seen significant increases
in viewership since the introduction of RHI’s
content,” said Brandon Burgess, CEO, ION Media
Networks. “RHI programming makes for great TV
viewing for the entire family, and we look forward to premiering the
first new RHI original movie Killer Wave on ION Television in
August.”
“We very much value our partnership with ION
and look forward to also providing original movies and miniseries that
will be developed exclusively for premiere network broadcast on ION
Television,” said Robert Halmi, Jr.,
President and CEO of RHI Entertainment. “This
is just the beginning of a long and fruitful relationship.”
Killer Wave, an action-disaster miniseries starring Tom
Skerritt, is the first of 12 original productions from RHI. The
four-hour miniseries, which will debut on ION in its entirety on August 5th,
features Angus Macfayden (Braveheart, Alias, Saw 3), Steven
McHattie (A History of Violence, Seinfeld) and Karine Vanasse (Head
in the Clouds, Set Me Free).
Select Upcoming ION Television RHI Programming Highlights:
The third RHI weekend programming installment is highlighted by
unforgettable performances from Anthony Edwards, Eric Roberts and Sam
Neill in Truman Capote’s In Cold Blood, slated
to air Sunday, July 15th, 7:00 –
11:00 p.m. The critically-hailed program is based on Capote’s
famous true-crime saga about the murder of a Kansas farm family.
August program highlights include Patrick Stewart in Moby Dick
(Sunday, August 12th, 7:00 –
11:00 p.m.), and the “prequel”
to Lonesome Dove, Larry McMurtry’s
Dead Man’s Walk (August 18th,
25th and September 1st,
9:00 – 11:00 p.m.), starring David Arquette
as Gus McCrae, Jonny Lee Miller as Woodrow Call, and a brilliant
supporting cast that includes Academy Award®
winner F. Murray Abraham, Keith Carradine, Brain Dennehy, Edward James
Olmos and Harry Dean Stanton.
About ION Media Networks
ION Media Networks, Inc. owns and operates the nation’s
largest broadcast television station group and ION Television, reaching
over 90 million U.S. television households via its nationwide broadcast
television, cable and satellite distribution systems. ION Television
currently features popular television series and movies from the
award-winning libraries of Warner Bros., Sony Pictures Television, CBS
Television and NBC Universal. In addition, the network has partnered
with RHI Entertainment, which owns over 4,000 hours of acclaimed
television content, to provide high-quality primetime programming
beginning July 2007. Utilizing its digital multicasting capability, ION
Media Networks has launched several new digital TV brands, including
qubo, a television and multimedia network for children formed in
partnership with Scholastic, Corus Entertainment, Classic Media and NBC
Universal, as well as ION Life, a television and multimedia network
dedicated to health and wellness for consumers and families. For more
information, please visit www.ionmedia.tv.
About RHI Entertainment
RHI Entertainment, LLC, is the global leader in the production and
distribution of groundbreaking miniseries and movies for television.
Since the company’s inception, under the
guidance of Robert Halmi, Sr. and Robert Halmi, Jr., RHI has produced
and distributed over 4,000 hours of quality television programming,
received more than 100 Emmy® Awards, and
outperformed the competition annually in viewer ratings. Currently, RHI
provides 40-60 new television movies and miniseries a year to networks
worldwide.